IKEA's new limited edition 'Jassa' collection celebrates vibrant South-East Asian pattern and colour, from textiles to tableware
BY SOPHIE DAVIES
Get in a mix-and-match mood as IKEA's new limited edition 'Jassa' collection brings vibrant colour and pattern to your pad. Launched in March for Spring/Summer 2017, the range takes inspiration from South-East Asian crafts, especially Indonesia and Vietnam, from brilliant batik-influenced cotton textiles to curvy rattan loungers and rustic ceramics. The focus is on natural, handmade pieces and organic shapes for easy living, helping you escape the 9 to 5 even if you're just holidaying at home.
ABOVE: Hand-painted stoneware 'Jassa' plates, from £3 for a side plate, £3.50 for a plate and £9.95 for a serving plate, IKEA
ABOVE: 'Jassa' floor cushions as soft seat, £10 each, with cushion cover, £4; Cushion covers on stairs, from £4 to £7, with flatwoven rug, £65; Rattan sofa, £79, with cushion covers, from £4; Cushion covers on head, £4 each; Rattan easy chair, £49, with pre-cut fabric, £12; Rattan loungers, £85 each, cushion covers, £7 each, and bamboo pendant lamp shade, £15, all IKEA
Maverick Dutch designer Piet Hein Eek is one of the key talents behind the exotic range, which aims to 'turn up the heat' by bringing summer indoors. 'Jassa' embraces light, laid-back furniture, from loungers, sofas and easy chairs to a coffee table and room divider, as well as pendant lights, cushion covers, seat pads, loose fabrics, flatweave rugs, vases and stoneware plates. Savvy storage solutions include baskets, bowls and bags, and there's even a straw hat and wind chime to get you in a tropical mood. Designs also embrace natural materials, such as cotton, rattan, water hyacinth, seagrass, and bamboo.
ABOVE: 'Jassa' armchair with tightly woven seat, £39, and cotton cushion covers, £4 each
BELOW FROM LEFT: The 'Jassa' collection includes bags, £9 each, in assorted colours; Bamboo coffee table, £25, with stoneware side plate, £3, floor cushions, £10, each, cushion cover, £4, and blue chair pads, £5 each; Pre-cut 'Jassa' fabric, £12 each, cushion covers, £4 each, and flatwoven rugs, £25 (back) and £65 (front), all IKEA
Pattern- and colour-clash are part of 'Jassa''s charm. 'There are lots of competing colours: pinks and yellows and blues and greens. To begin with, you wonder how they can possibly work together. But in the end they just do!' says range designer Paulin Machado. Handmade in collaboration with skilled Asian craftsmen, many pieces are also unique. 'Jassa ceramics are all sprinkle-glazed by hand,' says designer Iina Vuorivirta. 'It's not a controlled industrial process so they all turn out slightly different!' While Piet Hein Eek hoped to achieve 'simple efficiency', creative leader Karin Gustavsson wanted to transform familiar hand-woven natural fibre and batik textiles into 'something new and exciting'. We think they succeeded...
IKEA's 'Jassa' collection is in global stores for a limited period only from March 2017. See regional websites for local prices