The art of pop-up meets the world of architecture in this incredible set of notecards by designer Corina Fletcher
BY DEE IVA
‘Pop-up’ has become such an overused phrase, referring to temporary shows, venues and installations, that it’s good to remind ourselves of what it used to mean back in the day.
Here at the Fizz we love a good ‘pop-up’, a stunning piece of architecture and an occasional card through the letterbox so we're ecstatic about ‘ArchiPops’, a set of 3D pop-up cards of iconic buildings around the world. British paper engineer Corina Fletcher has picked six landmark buildings, including the Guggenheim Museum in New York, London's Royal Festival Hall and the Sydney Opera House, and turned them into ingenious pop-up artworks with informative facts about each one on the reverse. Depicted in white with bright orange accents, this beautiful set of cards comes in a sleek, minimal grey box with matching envelopes.
ABOVE: Le Corbusier's Villa Savoye in Poissy, France (standing), the Guggenheim Museum in New York (lying down) and envelopes
ABOVE RIGHT: 'ArchiPop''s stylish packaging hints at what's inside
The question is do you send them out to design-savvy buddies when you’ve visited the real thing or keep them for yourself and get them framed up? We think they’re way too nice to share!
'ArchiPops' by Corina Fletcher, £16.95 from thamesandhudson.com