IKEA has teamed up with cult Danish design brand HAY to launch 'Ypperlig', a new collection of beautiful basics
BY SOPHIE DAVIES
When Swedish mega-brand IKEA hooked up with cult Danish design duo HAY to create a new range, we knew the results would be impressive. This week the 'Ypperlig' collection hits global stores, celebrating the beauty of basics, Scandinavian functionality and streamlined, contemporary style. Fittingly, the name means 'extraordinary'.
Inspired by architecture, art and fashion trends, design brand HAY was founded in Copenhagen in 2002, and is helmed by husband-and-wife team Rolf and Mette Hay. Using sophisticated industrial manufacturing processes, the pair design pieces for modern living, with a less-is-more aesthetic that chimes well with fellow Scandinavian homewares giant IKEA. The collaborative collection spans furniture – from a compact sofa and comfy sofa-bed to tables, a bench and decorative wall shelf – super-slim lighting and covetable accessories.
ABOVE: Featuring clean lines, muted colours and Scandi materials, the new 'Ypperlig' collection by IKEA x HAY is in stores now
ABOVE RIGHT: HAY co-founders Rolf and Mette Hay
BELOW: 'Ypperlig' ash table, £150, with vases in green, £12, and brown, £18; Indoor/outdoor 'Ypperlig' chair with armrests, in green and light grey, £40 each; 'Ypperlig' chair with armrests, with dining table and vases, as before
ABOVE: Light grey three-seat 'Ypperlig' sofa-bed, £550, constructed like a pocket-sprung mattress, with cushion covers, £5 each; 'Ypperlig' coffee tables, £35 each, with green vase, £12; Light grey 'Ypperlig' LED table lamp, £35, with built-in variable touch dimmer
Top FizzPicks include the sinuous, indoor/outdoor 'Ypperlig' armchair and chair (moulded in one piece in on-trend green or light grey); the minimal LED table light and floor lamp; three jaunty wall mirrors; a sleek ash dining table and grey-topped birch coffee table; and our favourite design, the curvy 'Ypperlig' vase in a choice of two three-tone colourways (green, blue and grey or brown, yellow and white). A trio of pretty-hued boxes with lids make savvy storage for small items, or for cute gifts check out the graphic candle holder and stationery set. Vibrant cushion covers and throws bring a softer touch (in block colours, with pared-back pattern), and HAY has even reinvented the iconic IKEA bag, updating the weaving patterns and colours.
ABOVE: 'Ypperlig' candle holders, £3 each; 'Ypperlig' wall mirrors, in white, £20, dark red, £12, and green, £15, suitable for use in bathrooms; 'Ypperlig' cushion covers, £5 each, available in nine reversible colourways with varying patterns, beech stools, £20 each
The duo intended the collaboration to be true to IKEA, with honest, substantial products at an affordable price that would be around for a long time. 'We wanted to do something that was beautiful, well-made and usable,' says Mette Hay. 'Really good products made by IKEA and sprinkled with a bit of HAY'. Get in quick and make HAY while the sun shines!
The 'Ypperlig' collection is available in selected IKEA stores and online (see regional sites for local prices).