Grown Alchemist is at the forefront of the botanical beauty revolution. Think new-generation skincare that's organic, natural yet eco-chic
BY AMY BRADFORD
New Australian label Grown Alchemist is one of a burgeoning number of beauty brands that fuses organic botanical ingredients with cutting-edge cosmetic science. Its founders, brothers Keston and Jeremy Muijs, spent over a decade researching their formulas prior to launch. Inspired by the experience of a friend who suffered an adverse reaction to skincare while undergoing cancer treatment, they became convinced that the synthetic ingredients in many products do more harm than good – and instead set about finding plant-based actives that are compatible with human biology. Their collection includes everything from a detox serum with natural peptides and antioxidants to a gentle facial cleanser delicately scented with geranium leaf, bergamot and rose-bud. The dark amber bottles aren’t just a style thing either: unlike most plastic packaging, they are made from a hardened PET material that doesn’t leach harmful substances into liquids and creams. Looks like the natural beauty revolution just upped its game...