Make sure you're on the right scent this season with these gorgeous new fragrances from the houses of Vreeland and Rodriguez, arbiters of style par excellence
BY AMY BRADFORD
DIANA VREELAND PARFUMS
Fashion firebrand Diana Vreeland was a perfectionist in every respect, and it’s fair to assume that the woman who had perfume diffused through her exhibitions at the Met’s Costume Institute would probably expect great things from a fragrance range named after her. The 'Diana Vreeland Parfums' collection has been created by Vreeland’s grandson, Alexander, as the debut offering from a new luxury brand inspired by her style. It consists of five scents intended to reflect her exuberant tastes, packaged in tassel-trimmed bottles designed by legendary art director Fabien Baron. These are modelled on a 1920s flacon and come in a spectrum of colours, moving from flame orange through to Vreeland’s signature red and royal purple. The most notable fragrances are ‘Simply Divine’, an ode to the tuberose flower, and ‘Extravagance Russe’, an oriental with a heady dose of amber that evokes Vreeland’s obsession with all things Russian. Head to Selfridges to test them out and decide for yourself whether they would pass muster with the great DV.
'Diana Vreeland Parfums', from £135 for 50ml. Available exclusively at selfridges.com
NARCISO EAU DE PARFUM
‘Black, white and nude are my essential colours,’ says American fashion designer Narciso Rodriguez. The clean lines for which he’s famous are also evident in the bottle for his new scent, which is simply titled 'Narciso'. ‘I have always had a fascination with cubes, and toyed with various sizes for a long time to find the perfect cube for 'Narciso',’ he explains. ‘The stone-white colour was matched to a pebble I found on the shore in Cypress on a visit to Aphrodite’s birthplace.’ Inside the creamy glass core is an ultra-feminine fragrance, dominated by gardenia and white musk on a base of amber, cedarwood and vetiver.