by | n by Nendo

Japanese design studio Nendo turns typographic with its simple yet effective packaging for its own new range of cosmetics


Stellar Japanese design studio Nendo has turned its attention to the beauty world with the launch of 'by | n', a new line of body products developed with cosmetics label Beauté de Sae. Oki Sato's chic typographic design embodies Nendo’s signature pared-down style – each bottle is adorned with a large letter, cut out from the label, representing each product type ('S' for shampoo, 'B' for body wash, 'L' for body lotion and so on). Available in two fresh fragrances, the cream label denotes a floral citrus scent while the blue label indicates redolent citrus herbs.

'by | n' from JPY 2,052. Available exclusively from Seibu department stores
Pictures: Akihiro Yoshida