Byredo hair fragrance

The trend for high-end hair fragrance shows no signs of slowing down. Now Byredo, our favourite Swedish parfumeur, has taken pole position with these elegant scents.

BY AMY BRADFORD

Stockholm scent brand Byredo continues to expand its offering of aromatic delights with a new hair perfume, available in three of its signature fragrances 'Gypsy Water', 'Bal d’Afrique' and 'Blanche'. Designed to hydrate and smooth hair as well as adding a veil of scent, it reflects the perfume industry’s increasingly adventurous mood. ‘People are more experimental today, applying fragrances in various forms,’ says Byredo founder Ben Gorham. ‘Our focus has been very much on the smells, but now we want to consider innovative ways to use perfume.’ Sounds good to us, and the sleekly minimal black and white dispensers will look a treat on our dressing table.
byredo.com 

Byredo hair fragrances, £37 each. Available in the UK exclusively from selfridges.com  Go to byredo.com for local stockists