If you thought the appliance of science was reserved for white goods then think again as Escentric Molecules' lab-tastic range of molecular-powered perfumes and body washes are science-fact not fiction...
BY AMY BRADFORD
German perfumer Geza Schoen takes a maverick approach to his craft. One day, he realised that all the scents he liked had a common characteristic – they contained a synthetic molecule called Iso E Super, which gives a soft, velvety effect. ‘One sniff and you want the whole bottle,’ he says. ‘It’s like a drug.’ He began experimenting with the ingredient, using it in much larger proportions than normal. One day, he went into a bar with a friend wearing nothing but the aromachemical itself. People kept coming up to him, asking what the amazing smell could be. This moment marked the start of his Escentric Molecules brand, which was founded in 2006 and has seen the launch of three pairs of fragrances based on standout synthetic molecules. In each pair, one scent features ingredients designed to make the aromachemical sing; the other contains nothing but the molecule itself.
ABOVE: 'Escentric Molecules' 01, 02 and 03 fragrances, from £66 for 100ml
ABOVE RIGHT: 'Escentric Molecules' 01, 02 and 03 travel fragrances, from £27 for 30ml
BELOW: 'Escentric Molecules' 01, 02 and 03 body washes, £20 each for 200ml
His newest collection is a trio of body washes (above) fragranced with his 01, 02 and 03 scents. The bottles co-ordinate with the key colours from each perfume and reflect the latter’s characteristics: 01 (purple) is soft and velvety with Iso E Super; 02 (orange) is sweet and sensual, containing the molecule ambroxan; and 03 (green) is dry and woody, containing vetiveryl acetate. The age of the molecule is well and truly here...