Simple, functional but oh so smart, Japanese high-street brand MUJI's new skincare range ticks all our design boxes
BY AMY BRADFORD
You’ve raved over their functional furniture and kitchenware, been saved on innumerable trips abroad by their mini travel bottles for bath products, and snapped up Naoto Fukasawa’s cult waterproof CD player for your shower. Now, meet your new MUJI obsession: its first skincare range. Like everything else in the Japanese utility store, it’s unfussy and functional, with simple amber and white packaging and natural formulas. The latter are water based, but it’s not just any old water – the brand has striven to find ‘the best pure water in the world’, and discovered it deep in the caves of Kamaishi in north-eastern Japan. It’s extremely gentle on the skin, thanks to its alkaline pH of 8.8 – similar to human tears. Turning Japanese? We really think so...
ABOVE FROM LEFT: 'High Moisture All In One Essence', £11.95 for 100gm; 'Sensitive Skin All In One Essence', £7.95 for 100gm; 'Moisturising Milk - Moisture', £7.95 for 200ml
ABOVE RIGHT FROM LEFT: 'Moist Essence Lotion', £14.95 for 200ml; 'Light Toning Water', £4.95 for 200ml
ABOVE FROM TOP: 'High Moisturising Cream', £11.95 for 45gm; 'Moisturising Cream', £9.95 for 50gm
Muji skincare, from £7.95 for a cream cleanser. Available now in store exclusively at Selfridges and in selected Muji stores from September