Byredo – 'Unnamed'

Created in 2016 to celebrate the 10th anniversary of Swedish fragrance house Byredo, the limited edition ‘Unnamed’ perfume is back. Enjoy it while you can…

BY CLAIRE BINGHAM

The paradigms of perfume are shifting. It’s less cool to buy into a campaign image. It’s cooler to buy into niche. It’s extra cool to buy into a perfume when you don’t even know its smell. Or at least you do, but you have to identify it for yourself.

Always ahead of the curve, Swedish cult brand Byredo has relaunched its limited edition fragrance ‘Unnamed’. Back by popular demand, the perfume is literally unnamed – the point being to create olfactory associations of your own. Scent is subjective, after all, so this allows for your own thoughtful interpretations to flex their might. Minus ingredient cues, minus advertising, simply how does it make you feel?

Clever to the core, Byredo founder and creative director Ben Gorham has left the white label of ‘Unnamed’ blank, so you can call it whatever you like. The scent comes with a set of chic black transfers, including the letters of the alphabet, numbers, punctuation marks, symbols and signs, so you can add your own monogrammed title or just handwrite a name in the space. This is hyper-personalisation, courageous, creative and open to ideas. 

‘The names of the Byredo fragrances often describe the origin of an idea, a thought that leads to a brief presented to the perfumer,’ explains Gorham. ‘With fragrance being completely subjective these names spark the imagination of the perfumer and finally the customer. They each experience the fragrance even before they smell the ingredients in the bottle. We still find it fascinating that people interpret our fragrances in so many ways.’

Gorham continues: ‘To celebrate Byredo’s 10-year anniversary we created an unnamed fragrance that allows our customers to choose a name meaningful to them, and customise the label of their bottle. This is our way of celebrating the notion and uniqueness of smell and an opportunity to thank our partners, retailers and staff as well as the loyal customers who have supported and grown Byredo to what it is today.’

For people interested in the different messages it is possible to get across through perfume, and the effect it has on how we live and think, this concept is for you. For me, this fragrance is all violets and soft suede. I just need to work on the name…
byredo.co.uk

‘Unnamed’ eau de parfum re-edition, £160 for 100ml, is available now from select retailers and byredo.co.uk

Vilhelm Parfumerie – New scented candles and eau de parfum

New York perfume house Vilhelm Parfumerie has launched five seductively scented candles and a figgy eau de parfum to satisfy our senses this Christmas

BY AMY BRADFORD

A while ago we featured the debut collection by Vilhelm Parfumerie, in our opinion one of the most interesting niche perfume labels to emerge in the past five years. It was founded in New York by Swedish-born former model and handbag designer Jan Ahlgren, who enlisted the talents of renowned nose Jerome Epinette after commissioning him to develop a custom fragrance to scent leather goods. Now the brand has unveiled five new scented candles, each with a story behind them and packaged in the perfumery’s signature fluted yellow glass. Top of our wish list are ‘Vilhelm’s Pipe’, which combines ginger, wild honey, tobacco leaves and sandalwood and is inspired by the lingering scent of pipe smoke at Ahlgren family gatherings; and ‘Art Deco’, a crisp scent that evokes the clean-lined elevators of the Empire State Building through notes of clove buds, cassis, papyrus and vetiver.

ABOVE: 'Vilhelm's Pipe', 'Lazy Sunday', 'Art Deco' scented candles, £60 each for 300gm
ABOVE RIGHT: 'West Coast', 'Moon Carnival' scented candles, £60 each for 300gm
BELOW: 'Purple Fig' eau de parfum, £145 for 100ml

Also new this winter is a very on-trend fig scent, ‘Purple Fig’, inspired by the Cité du Figuier, a tree-lined oasis on rue Oberkampf in Paris. Recreating the woody-milky scent of figs with notes of cassis, angelica seeds, galbanum and cedarwood, it has a fresh lemon top note and a floral aspect thanks to the inclusion of cyclamen. We think it’s a hit.
vilhelmparfumerie.com

Available in the UK from liberty.co.uk

Add:Wise

Stylish scented stocking fillers never fail. We're hoping to find a few of these in ours this Christmas...

BY AMY BRADFORD

Stockholm design brand Add:Wise was launched by architect Cecilia Falk after she found she was losing her passion for creating just 'another luxurious interior'. Now she produces notebooks, jewellery and beautifully packaged food and skincare, all made using sustainable materials and methods, with part of her profits being channelled into worthwhile causes. Our favourites from the line are the delicately scented orange-blossom bath products (including a pure shea butter infused with fragrance and a heavenly bath oil), and the bath salts containing real dried flowers (the lavender is super-relaxing). An understated geometric design on the unfussy packaging gives this range an air of pure Scandinavian goodness and we all need some of that in our lives...
addwise.se

ABOVE: 'Orange Blossom' shea butter, SEK 140
ABOVE RIGHT: 'Orange Blossom' soap, SEK 90

ABOVE FROM LEFT: 'Natural', 'Rose and Cornflower', and 'Lavender' bath salts, SEK 185 each

Byredo Summer Scents

Get set for summer with a trio of new scents from Sweden's Byredo

BY AMY BRADFORD

Not one, but three treats from Swedish scent powerhouse Byredo this summer, for yourself and your home – all with typically sleek, monochrome bottles and graphic design. First up is 'Toile', a clean-smelling linen spray intended to evoke the smell of freshly washed, sun-warmed cotton. Spray on sheets, into linen cupboards or even on yourself, if you find the pristine aroma irresistible.

Next up is 'Heliotropia', an addictive white floral perfume with a curious twist. Its wild gardenia and jasmine sambac notes are predictably Byredo in 'pretty floral' mode, but the addition of powdery, hothouse heliotrope and Somalian incense turn up the heat and create an altogether more exotic, otherworldly feel.

Later this summer the brand will release 'Cuir Obscur', which pitches feminine against masculine in a graceful tug of war. Punchy amaretto, nutmeg, patchouli and black leather on one side are set against ylang-ylang and Arabian rose on the other, creating a scent that constantly shifts from smokiness to sweetness. It's not the obvious choice for a summer scent, but we like it no less for that.
byredo.com

'Toile', £42; 'Heliotropia', £135 for 100ml (exclusive to Liberty in the UK); 'Cuir Obscur', £135 for 100ml, available from 15 July 2016 (exclusive to Harrods in the UK) byredo.com

 

Night Veils x Byredo

Byredo's latest collection of smart scents is aimed at night owls with a penchant for intense floral fragrances

BY AMY BRADFORD

We thought that Swedish brand Byredo couldn’t get any more luxurious, but its latest creative concept proves us wrong. The ‘Night Veils’ collection is a decadent trio of perfumes inspired by three night-blooming flowers: jasmine, lily and rose. The super-concentrated scents are intended to be worn after dark, and are presented in beautiful Art Deco-style midnight-purple glass flacons to adorn your bedside table. ‘Reine de Nuit’ combines midnight rose with blackcurrant, incense and patchouli; ‘Casablanca Lily’ mimics this exotic flower with notes of wild gardenia, Indian tuberose and palisander wood; and our favourite, ‘Midnight Candy’, is a tribute to jasmine, blended with black violet, iris and vanilla. Florals don’t get more grown-up than this.
byredo.com

ABOVE FROM LEFT: 'Midnight Candy', 'Casablanca Lily', 'Reine De Nuit', £325 each for 30ml at Harrods, Liberty and Selfridges