French beauty house Guerlain is launching ultra-covetable makeup with stellar new packaging for 2019. Futuristic and glamorous, it’s a world where sharp design and must-have products collide
BY CLAIRE BINGHAM
To have and to hold. Half of the allure of a fabulous, well-performing beauty product is not in the juice, the powder or the cream but in the craveability of the packaging. That smooth, contoured gold that fits perfectly in the hand, that Parisian script font, that too-pretty-to-use embossed lipstick – it all adds up to prime position on your dressing table.
Guerlain knows this. Delivering glamour on every front, the Spring 2019 collection by the French beauty brand is divine. Take for instance the new ’L’Essentiel’ foundation. Yes, it’s made with 97% naturally-derived ingredients that promise an all-day natural glow, but what seals the deal is the curvy, cute, asymmetric bottle by designer Mathieu Lehanneur which features a golden globe precariously balanced on top. All of this is lovely and that’s before we even start applying.
ABOVE: Multi-coloured ‘Météorites x Bernardaud’ face powder pearls by Guerlain come in a futuristic new limited edition white porcelain sphere
RIGHT: Guerlain’s ‘L’Essentiel’ foundation flaunts a curvy, gold-topped bottle
For anyone with a thing for brushes the swish ’L’Essentiel’ retractable foundation brush, also by French talent Lehanneur, is super-ergonomic and a pleasure to use. Designed especially for the new foundation, the bristles are treated with natural bamboo charcoal to remain clean and fresh after use. We want the foundation. We really want the brush.
ABOVE: Guerlain’s ergonomic ‘L’Essentiel’ retractable foundation brush is a pleasure to use
Guerlain’s legendary ’Météorites’ powder pearls have also been given a galactic new look for 2019. Creative director Olivier Échaudemaison has collaborated with Limoges porcelain house Bernardaud to encase these cult violet-scented, face-powder pearls in a white porcelain sphere. Embossed with star-crossed constellations, it’s a perfect example of how to do luxurious beauty packaging. To infinity and beyond…