New Yorkers can snap up a little Portuguese style with the arrival of Claus Porto’s first standalone store outside Portugal. Olá Manhattan!
BY CLAIRE BINGHAM
Portuguese label Claus Porto is famed for its exquisitely packaged soaps and, more recently, its revamped ‘Agua de Colonia' fragrance collection (right) created in collaboration with leading British perfumer Lyn Harris. However, until now, the company has been very much under the radar – a secret Lisbon and Porto gem for beauty and graphics enthusiasts alike. This is about to change.
RIGHT: British perfumer Lyn Harris has been instrumental in the brand’s revamp, These five new fragrances are based on a modern interpretation of colognes. ‘Agua de Colonia’ collection, £85 each for 125ml
Claus Porto has just opened a store on Elizabeth Street in Manhattan’s Nolita, the beauty and fragrance label’s first retail space beyond their Portuguese home. Conceived by New York firm Tacklebox Architecture, under the direction of Jeremy Barbour, the scheme is eye-catching in every sense.
Milled from Portuguese cork, 1,500 faceted white diamond tiles line the walls of the vaulted interior, incorporating carved display niches. A 42-foot-long archway has also been inserted into the ground floor of this early 1800s building. Both pay homage to Portuguese architecture and craftsmanship, with the arch and tiles referencing Porto’s Sao Bento train station, which was first proposed in 1887 – the same year that Claus Porto was founded.
BELOW: The 1,500 faceted diamond tiles were milled from Portuguese cork – a material characteristic to the country – and reference the decorative azulejo tiled façade of the historic Casa dos Bicos in Lisbon
The arch serves as a dramatic portal to welcome visitors into the beautifully patterned and scented world of Claus Porto. It’s an otherwise minimal space, with a monolithic marble wash basin at its heart, celebrating bathing rituals. Yes, the interior is cool and futuristic – but the product remains king. What can we say but obrigado!
Claus Porto, 230 Elizabeth Street, New York, NY 10012. See Claus Porto’s website for details of their Portuguese stores in Lisbon and Porto.