From the boulevards of Paris to the side streets of Shoreditch, Etat Libre d'Orange's message of debauchery strikes just the right note
BY DEE IVA
Parisian perfumier Etat Libre d’Orange has launched its first standalone shop in London. Designed by interior architects Shed, the stark black- and white-tiled interior feels like a laboratory dedicated to the study of ELO’s deeply sensual perfumes, displayed on minimal steel platforms running down both sides of the store. It’s a clever counterpoint to the deliberately provocative spirit of owner Heba Hushni Bey, who dares you to ‘be a slut or just smell like one’. Indeed!