Inspiring event Sydney Indesign will see industry pros and design hunters alike out in force this week
BY SOPHIE DAVIES
Australia's premier design festival Sydney Indesign (13-15 August 2015) kicks off this Thursday, promising three days of hashtag-worthy product launches, showroom displays, installations, talks, prizes and parties. Having run for 12 years, and been hosted by five cities (including Melbourne, Brisbane, Hong Kong and Singapore), Indesign: The Event has international cachet, yet still manages to feel bespoke, boutique and local. And while it targets the trade, from interior designers and architects to retailers, specifiers and journalists, it also welcomes regular design fans, with free registration at any participating venue. So pick up a handbook, download the app and discover some fresh design finds...
ABOVE: Hub showroom in Surry Hills design precinct, which represents major international brands including Moroso
BELOW: Designs at group exhibition Galleria: 'Ombre' lights by Dennis Abalos and Haryono Setiadi for Abalos, 'Byrdie' sofa by Ross Didier for Didier and the 'Setto' low chair by Skeehan for Catapult Design.
The event's buzzing hub Galleria takes over the Australian Technology Park in Eveleigh, with an open-plan space featuring more than 70 curated brands, including furniture, lighting, rugs, kitchens and bathrooms, and fixtures and fittings. International and interstate names make the cut, as well as emerging local design houses. Don't miss new Australian talent zone Launch Pad, an exhibition of 12 finalists up for this year's prize, a grant to take their prototype to production.
Galleria, Australian Technology Park, Bay 10-14, 2 Locomotive Street, Eveleigh; Thursday 13 August, 4pm-9pm, Friday 14-Saturday 15 August 10am-6pm
ABOVE: Must-see showrooms include Alexandria's Jardan and TCW (featuring naughtone's 'Fold' table and bench and 'Bounce' dining chairs), and Waterloo's Koda Lighting (launching 'Wireflow' pendants by Arik Levy for Vibia)
Unlike many design fairs, held in boring, corporate exhibition halls, Sydney Indesign started life as a way to celebrate the showrooms of creative design brands around town. This year you can visit 30 seductive stores in six dedicated design precincts, spread around the inner-west and south, from Alexandria to Chippendale, Redfern/Waterloo, Darlinghurst and Surry Hills. Download handy precinct maps, and look out for free hop-on, hop-off shuttle buses to help you connect the dots. Not only do the showrooms capture the essence of each brand, displaying their signature collections in style, but they also offer a chance to see new launches and meet the designers.
Showrooms, Friday 14-Saturday 15 August, 10am-6pm
Keep an eye out for The Project, a series of installations examining the theme of 'Ritual: The Art of Tradition', created by architects, designers, artists and studios in tandem with Indesign's exhibitors. Expect pinboards, projections and interactive fun. A multi-sensory experience by Karndean Designflooring with Latitude Group (above) explores wood as a base note for scents.
A feast of timed events – some ticketed, others casual – across the three days brings debates, celebrity designers, prize giveaways, and drinks and canapés to showrooms and stands around town. Check out the programme for more details. Habitus magazine will present the LiveLife Design Hunter Series of conversations, including talks at major showrooms Spence & Lyda, Living Edge and Jardan. WorkLife 2015 sees panels of experts discussing 'The Future of the Workplace' at the Indesign Podium at Galleria and select showrooms. DQ magazine's DQ RoundTable discusses design industry issues with a distinctly Sydney flavour. Book early for ticketed events as they may sell out. Finally, let your hair down at Saturday night's Wrap Party. You've earned those bubbles...
Sydney Indesign runs from Thursday 13 to Saturday 15 August 2015. Hong Kong Indesign follows from 19-20 November 2015.