Daring Dutch design brand Moooi has launched a playful new London flagship store. Shop till you pop!
BY DEE IVA
The world of Dutch design has touched down in London with the launch of the striking new Moooi showroom in the heart of the West End. Having vacated its previous riverside premises on Bankside, the flamboyant, super-contemporary label, co-founded by Marcel Wanders, has moved to Great Titchfield Street in Fitzrovia. Home to brands such as Fritz Hansen and Ligne Roset, the area is fast becoming the destination of choice for international design brands looking for a London base.
Moooi's signature collections, past and present, are on show here, promising 'Rebellious Harmony'. Classic pieces like Bertjan Pot's 'Heracleum' lights are joined by Arihiro Miyake's new 'Coppélia' wire LED chandelier and stellar designs from the new Moooi Carpets collection, including dark floral 'Fool's Paradise' by Wanders (below). Also to celebrate the opening of the Fiztrovia store, Nika Zupanc's pretty 'Lolita' lamp has been reissued as a special edition in dusky pink, dubbed 'London Rosé'.
Look out for British talent too, with established designer Ross Lovegrove contributing bold new rugs to Moooi, and London-born fresh face Umut Yamac creating the brilliant bird-shaped 'Perch' light for this year's Milan fair. 'Mooi' means 'beautiful' in Dutch; Moooi's extra o proves they take it to the extreme...
Moooi is at 23 Great Titchfield Street, London W1