Sydney Indesign 2017

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Sydney Indesign 2017 brings two days of design fun to town, from product launches to happening precincts 

BY SOPHIE DAVIES

Whether you're in the design industry or simply a passionate design hunter, Sydney Indesign will tempt you out to play. Held every two years, it hits town this Friday 11 and Saturday 12 August, offering '2 Days, 4 Districts, 50 exhibitors, 300+ brands and $50,000 of prizes to be won!' Just register for free at any participating showroom to join in the fun, which includes product launches, special projects, seminars and design store gatherings. Cue bubbles!

For #SID17, the action is focussed on Sydney's growing inner-south design precincts, Alexandria and Waterloo, with a host of design showrooms and studios welcoming visitors across both districts. In Alexandria, look out for LightCo (100 Collins Street) celebrating a new lighting collaboration, and Savage Design (40-42 O'Riordan Street), launching its 'Dave', 'Dale' and 'Rob' ranges of architectural hardware. In Waterloo, Cafe Culture + Insitu's pop-up (1F Danks Street) will showcase the 'Rail' modular office table system by German duo Kaschkasch for Zeitraum.

ABOVE: Vibrant outdoor 'Vega' aluminium wicker chairs and bistro table by Maiori at Obodo, which will showcase new designs at The Venue

Alexandria also features two curated multi-brand group shows. The Venue (55 Doody Street) hosts around 30 select design brands, including furniture, lighting, outdoor living, surface materials and more. Look out for fab modernist-inspired, Minneapolis-born brand Blu Dot, launching its 'Cat's Pajamas' lounge chair, as well as Hong Kong-based designer Sean Dix's four fresh furniture launches for Obodo. Get a taste for Dutch contemporary design at NL Curated, prior to its Surry Hills pop-up this October, or savour Japanese and British talent at Sydney-based SeehoSu's stand, sharing designs by Naoto Fukasawa and Jasper Morrison for Maruni.

ABOVE: Blu Dot's new ash and bent powder-coated steel 'Cat's Pajamas' lounge chair, featured at The Venue, available in five colour combinations

Discover a dozen more brands at group show B2 Studios (46-62 Maddox Street, Alexandria), which features Sydney talent Tom Fereday's work for Dessein, Gavin Harris's new 'Toku' range for Australian furniture-maker Schiavello, plus Melbourne label Didier's latest furniture and local industrial design studio So Watt's freshest creations in Pioneer, the show's dedicated Australian design hub.

Planning a visit? Both design districts and the two multi-brand zones will be open on Friday from noon to 6pm (with various Up Late Events at select venues from 6pm until 10pm), and on Saturday from 10am to 6pm. A free hop-on, hop-off shuttle bus on Saturday will help you move between venues. Check out Sydney Indesign's website for an online handbook and maps, list of timed events, the thought-provoking ticketed seminar series (starring international guest speakers) and 15 collaborative installations under The Project banner (this year's theme is 'Click', exploring instant connectivity). See you out on the design trail...
indesigntheevent.com/sydney