Goop London Pop-Up

Goop brings its Californian-inspired beauty, fashion and homewares collection to the UK with its debut London pop-up store, a blend of British craftsmanship and West Coast chill

BY CLAIRE BINGHAM

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Gwyneth Paltrow’s Goop has opened in its first UK pop-up store – in London’s Westbourne Grove – and we’re already feeling enriched.

Combining retail therapy with their open-minded and holistic approach to wellbeing as a lifestyle, it is far from wacky and a brilliant new destination for anyone interested in Californian-vibe beauty and style.

Expect a chic, curated collection of Goop’s own-line products, including luxurious, high-performance skincare drawing on organic ingredients, Italian-made limited edition clothing, and pretty plates and glassware by brands such as Mud Australia, Nude Glass and CB2. The understated homewares range features tempting cushions, throws, tableware and kitchen kit.

You’ll also fall for the light-filled, nature-inspired surrounds created by London-based interior designer Fran Hickman. Her vision for the store references the Zen-influenced monochrome paintings of Yves Klein and early physic gardens devoted to the study of restorative plants. Fran worked with local design talents to bring the space to life – Nikki Tibbles of Wild at Heart for planting, Pinch for furniture and beauty displays, Nest Design for the electric-blue curtains in the dressing area, and Vitsoe for its iconic shelving systems. Architectural salvage firm Retrouvius supplied a vintage museum cabinet.

ABOVE: The entrance to Goop’s London pop-up shop is filled with plant displays by Nikki Tibbles.
ABOVE RIGHT: Goop’s own-line detoxifying salt bath soak G.Tox. £30 for 680gm

ABOVE: A deep blue colour scheme channels the ocean on the basement fashion floor; industrial chipboard delivers an inexpensive yet effective display system in the homewares section, flanked by sunny gold paint; Pinch’s smart red ‘Joyce’ cabinet and ‘Clyde’ side table with stripped floorboards and tile details; the ‘Imo’ bench by Pinch in a restful foliage- and light-filled space at the front of the store

Goop celebrates its 10-year anniversary with this London outpost – slated to stay open until 27 January 2019 – setting the stage for further international boutiques. Goop fans in search of their simple yet elegant contemporary pieces can also shop online.
goop.com

Goop, 188 Westbourne Grove, London W11