Aesop Brighton

The new Aesop store in Brighton is a lesson in seaside bliss

BY CLAIRE BINGHAM

The trend for wellness in interior design is growing. The bolstering effect of a wisely chosen colour can be as soul-feeding as being outside in the open air. Imagine a yellow front door intended to energise and uplift, or a chalky deep purple in a hallway, the painterly equivalent of a warm and welcoming hug… Colour is key to luring buyers and going green is one of the most enticing tips when it comes to inducing calm.

Transporting the serenity of the seaside to home decor, minus any nautical tropes, luxury plant-based Australian skin and haircare brand Aesop has gone head-to-toe verdigris for the palette of its new Brighton store. In the North Laine quarter, it’s the first for the coastal resort and one of only a few UK boutiques outside London. Conjuring up wistful memories of childhood holidays and a simpler life, the blue-green interior echoes the oxidised railings of the city’s seashore with its idyllic Victoriana, backdropped by cloudy skies and an opaque sea.

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As with each of the distinctive global Aesop concept stores – often created in collaboration with outside designers, but here delivered by the in-house team – the decor is simple. In one room, a scrubbed farmhouse table has rush seating placed around it, while in another area, porcelain sinks for product sampling add to the domestic scene. Elsewhere, the space is kept empty, save for vintage botanical prints or artfully stacked decorative bookshelves.

At a time when maximalism is dominating many design stories, Aesop makes an eternal case for the beauty of minimal design. Inherently chic, this blissful interior proves that decorating simply is something to aspire to – as is having a display of Aesop products adorning your bathroom shelf!
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Aesop Brighton 104-105 Gloucester Road, Brighton, UK

Aesop – London and Melbourne

With a new beauty parlour at each end of the London to Melbourne route, Aesop has just ticked all our boxes...

BY AMY BRADFORD AND SOPHIE DAVIES

Bloomsbury is the setting for another London outpost of Australian skin care brand Aesop, in an elegant store by local design studio JamesPlumb. The duo took inspiration from the location on Lamb’s Conduit Street – the site of a 16th-century conduit to convey water to city dwellers from nearby springs – when creating the interior, which includes two water features. The first is a stream running through a wall of copper shelving; the second a sculptural installation in which water drops from a copper ‘quill’ pipe into a vessel below. The space also features a garden room and outdoor area, reclaimed Staffordshire quarry tiles on the floor and a moody colour scheme influenced by the paintings of Bloomsbury Group heroine Dora Carrington.

ABOVE: Thin pipes convey water between oxidised copper shelves at Aesop Lamb's Conduit Street
ABOVE RIGHT: Reclaimed tiles and plants create a garden feel
RIGHT: Bespoke copper taps and sinks contrast with a dark palette; water drips from a sculptural pipe 'quill' into a shiny reservoir below

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ABOVE FROM TOP: A bold feature wall of 1,550 cardboard sheets creates a curvy cocoon at Melbourne's Aesop Flinders Lane

Meanwhile in Melbourne, Aesop's in-house Design Department has reintroduced its iconic Flinders Lane store on one of the city's hippest strips. Designed in 2007 by Rodney Eggleston and Anne-Laure Cavigneaux of Melbourne's March Studio, the cardboard-clad space was originally created in just five days as a temporary installation. Rebooted after inevitable wear and tear, it now features a tactile, sinuous wall of reclaimed industrial cardboard on one side, reminiscent of a cave or Uluru's rocky outcrop. Intended to evolve with age, it's contrasted with a darker palette in the rest of the shop, with a restrained balance of concrete, lacquered oak and blackened steel. Continuing its habit of collaborating with local design studios, Aesop recently opened boutiques in Berlin, TorontoFrankfurtParisNottingham, Fukuoka, Hamburg and Los Angeles, as well as a new store on East London's Broadway Market. Inspired? Check out our earlier stories on Aesop's Richmond and Berlin Mitte branches.
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Aesop Lamb's Conduit Street, 50 Lamb’s Conduit Street, London WC1, UK
Aesop Flinders Lane, Shop 1C, 268 Flinders Lane, Melbourne 3000, Australia

Aesop Richmond

Georgian grandeur gets a 21st-century update at Aesop's new Richmond store, all in the pursuit of beauty

BY AMY BRADFORD

They’re all completely different, but Aussie beauty brand Aesop’s stores are always modern and inspiring. The latest, Aesop Richmond, is located in a sensitively restored Georgian townhouse in south-west London, which was stripped back to its original features by the in-house design team before being embellished with Turkish rugs and blue paints by heritage Brit brand Sanderson.

Taking pride of place in the shop's centre is a huge antique fish-scaling sink, which now serves as a basin for cleansing hands after you’ve tried out a product or three. Raw floorboards, a vintage fireplace and ample windows are testaments to the building's great bones; a sleek circular mirror adds contemporary style. Plans are afoot for a café/event space and treatment rooms upstairs, too. See you in the queue!
aesop.com

ABOVE AND BELOW: Soothing aquatic blues create a sense of calm in the light-filled showroom. The minimal seating and neatly arranged product displays almost become a backdrop to the space itself, which is relaxed and welcoming

Aesop, 19 King Street, Richmond, London TW9 

Aesop Mitte

The catwalks were a sea of green at the Spring/Summer 2014 shows.
Now Aesop dips its perfectly manicured toes into the trend that proves 'green is good' at last  

BY DEE IVA

Aesop, Melbourne’s finest beauty and wellbeing brand, continues its global expansion with this beautiful new store in Berlin's trendsetting Mitte district. Inspired by the monochromatic canvases of abstract painter Gerhard Richter, local design team Weiss-heiten encased the interior in sea-green, handmade concrete tiles and teamed them with super-skinny shelving and reclaimed vintage sinks. When it comes to sleek, stress-free shopping, Aesop Mitte has it nailed.
aesop.com