The new Aesop store in Brighton is a lesson in seaside bliss
BY CLAIRE BINGHAM
The trend for wellness in interior design is growing. The bolstering effect of a wisely chosen colour can be as soul-feeding as being outside in the open air. Imagine a yellow front door intended to energise and uplift, or a chalky deep purple in a hallway, the painterly equivalent of a warm and welcoming hug… Colour is key to luring buyers and going green is one of the most enticing tips when it comes to inducing calm.
Transporting the serenity of the seaside to home decor, minus any nautical tropes, luxury plant-based Australian skin and haircare brand Aesop has gone head-to-toe verdigris for the palette of its new Brighton store. In the North Laine quarter, it’s the first for the coastal resort and one of only a few UK boutiques outside London. Conjuring up wistful memories of childhood holidays and a simpler life, the blue-green interior echoes the oxidised railings of the city’s seashore with its idyllic Victoriana, backdropped by cloudy skies and an opaque sea.
As with each of the distinctive global Aesop concept stores – often created in collaboration with outside designers, but here delivered by the in-house team – the decor is simple. In one room, a scrubbed farmhouse table has rush seating placed around it, while in another area, porcelain sinks for product sampling add to the domestic scene. Elsewhere, the space is kept empty, save for vintage botanical prints or artfully stacked decorative bookshelves.
At a time when maximalism is dominating many design stories, Aesop makes an eternal case for the beauty of minimal design. Inherently chic, this blissful interior proves that decorating simply is something to aspire to – as is having a display of Aesop products adorning your bathroom shelf!
Aesop Brighton 104-105 Gloucester Road, Brighton, UK