Award-winning Australian interior designer Greg Natale has made his name with glamorous schemes strong on geometric print, pattern, colour and trad-modern luxe. Based in Sydney, he's branched out to design covetable homewares, from graphic rugs to gorgeous furniture, accessories, wallpapers and tiles. He's also published his first book, 'The Tailored Interior', to share his tips, inspirations and projects. We meet the dandy decorator...
BY SOPHIE DAVIES
What’s your design philosophy?
I'm focused on creating bold, sophisticated interiors that are tightly edited and tailored with a distinct touch of glamour. Every piece has a place and shares a relationship with other pieces in a space.
How would you describe your style?
It comes down to my love of layering. I’m a big fan of interiors that are full and sumptuous, rich in textures and finishes, with a careful layering of pieces – whether the space is minimalist or maximalist.
What drew you to luxurious, glamorous interiors?
I’ve always been inspired by the late English designer David Hicks – the way he worked with bold colours and patterns, creating elegant environments, was mesmerising. Danish designer Verner Panton's layered, repeated patterns also influenced my aesthetic.
ABOVE: Interior designer Greg Natale in the living room of an Edwardian house he restored in Sydney, backdropped by Fornasetti plates
ABOVE RIGHT: The UK/US edition of Natale's book 'The Tailored Interior', with a foreword by Jonathan Adler and photos by Anson Smart
BELOW: Natale's zingy dining room for Leichhardt House, Sydney, where the linear 'Comback' chairs by Patricia Urquiola for Kartell echo the lights
What are your tips for using print and pattern in the home?
I do love bold geometrics – they can really lift a space, bringing a layer of intricate interest to a large, open interior via a rug, carpet or wallpaper. I also love detailed curves, which can perfectly balance the angles in a house. It’s in bringing balance and contrast where print and pattern can really come into their own, ensuring a design is cohesive and dynamic. I recommend using neutral tones on bigger furniture such as sofas, then introducing accent colours, pattern and print via more easily changeable cushions, throws and rugs.
ABOVE: Natale's 'Diagonal' striped wallpaper for this small, one-bed Fitzroy Apartment in Melbourne, increases the sense of space (source it from Porter's Paints)
What does a tailored interior mean to you?
My work is essentially a bespoke business – it's all about tailoring my design skills to a client’s desires in order to capture their passions and style. I also curate every piece and finish so it holds its own special place in the mix.
Where do you get inspiration?
I'm interested by the worlds of fashion and art, which celebrate the glamorous and the luxe (I love the sexy, sophisticated tailoring of US fashion designer Tom Ford and Halston's style from the Sixties and Seventies). A lot of my inspiration also comes from the everyday things I’ve observed when exploring new cities. Some of my rug design patterns were inspired by the details on gates, buildings, even manholes.
What inspired your latest collection for Sydney firm Designer Rugs?
‘New Modern’ is very contemporary and represents a natural step for me following my earlier, more classically inclined ‘New Regency’ collection for Designer Rugs. Each rug is named after a city – for example, ‘Rio’ was inspired by the city’s striking mosaic pavements, while ‘Los Angeles’ features deco elements that are such a part of LA designs. Others represent a mood or theme – so ‘Memphis’ gives a nod to the post-modern design movement.
BELOW FROM LEFT: Graphic pattern rules in Natale's 'Miami', 'Rio' and 'Memphis' rugs from the 'New Modern' collection for Designer Rugs
ABOVE: Rome's Colosseum and the sexy, streamlined, Seventies glamour of New York's Studio 54 inspired Natale's armchair and coffee tables for US interiors brand Worlds Away, part of a 10-piece collection
Which of your collaborations are you most proud of?
Early collaborators Designer Rugs and Porter’s Paints both have a special place because they were the first brands to allow me to diversify. Designing furniture collections for Stylecraft and Worlds Away has given me the chance to create key contemporary pieces that embrace a little vintage glamour, while my Italian-inspired 'Pavimento' cement tiles for Teranova took a different approach to flooring. My new cushion range for One Duck Two suits both contemporary and classic spaces.
What’s exciting you in design or style?
I’m really excited to see a renewed interest in the post-modernist Italian design group Memphis, with its vivid colours, geometrics and graphics. It's one of my favourite design movements.
What about colour trends?
I’m loving the chic, sophisticated neutral appeal of navy blue. At the more dramatic end of the spectrum, I find the current trend for rich colours such as malachite and lapis lazuli breathtaking. And I’ve always been a fan of metallics, particularly brass.
Who are your design heroes? `
Alongside David Hicks, Verner Panton and Memphis, I love the work of modernist architects such as American Paul Rudolph and the late Australian legend Harry Seidler (I'm fortunate to live in an apartment in one of Seidler’s buildings today). I’ve always been a fan of the Californian Case Study Houses of the Fifties and Sixties, commissioned by US Arts & Architecture magazine. In my own industry, I count Jonathan Adler and Kelly Wearstler among my contemporary inspirations.
ABOVE: Greg Natale's cushions for One Duck Two span printed linen and embroidery in greens, blues, greys, and black and white. From left: 'Manhattan', 'Trellis', 'Monte Carlo', 'South Beach' and 'Malachite'
Where’s on your travel wish list?`
Saint-Tropez is number one. The sun, the setting, the glamour – what’s not to love?
What’s your social media of choice?
Pinterest – it’s such a great source of inspiration, in terms of absorbing that of others and sharing your own, and it allows you to create personal mood boards, particularly useful in my profession.
What have you been up to recently?
We had the US and UK launches for my book The Tailored Interior in September, and launched my first cushion collection with Australia's One Duck Two (available online at David Jones and in select stores). We also moved offices, setting up a new, more generous space in Surry Hills, with an appealing edge of glamour! In future, I intend to focus more on product, work towards another book, and ensure that the brand becomes more global in approach and reach.
'The Tailored Interior' by Greg Natale (Hardie Grant Books, £24.40, US$55, AU$69.95) launched in the UK and US in September 2015 and in Australia in November 2014. Snap it up online. Photography by Anson Smart.