CAMILLE WALALA

ZETTELER_Camille Walala_NOW Gallery_WALALA X PLAY_Photography by Charles Emerson_DSC9457.jpg

French-born, London-based pattern queen Camille Walala has created eye-catching street art, murals, homewares, fashion, accessories, and installations, all sporting her trademark vibrant digital prints. The textile design graduate collaborates with top global brands, from Converse to Nintendo, and is now the star of this month's London Design Festival 2017, designing key commission Villa Walala, a pop-up inflatable playscape guaranteed to brighten up your day!

BY SOPHIE DAVIES

What inspired your LDF17 project Villa Walala?
Villa Walala is about creating the unexpected. It's in an open square in Broadgate, a City area surrounded by big offices, where people meet up, have lunch and relax. I wanted to design a giant stress ball, something people could squeeze, that would take them by surprise. It's an inflatable, soft, flexible tutti-frutti space, with round shapes, and a very bright colour palette. There are also deckchairs on the grass in my style of pattern. When people take their usual route into work they're going to go, 'What the hell?' I want to create a reaction, to make people talk and smile.

What’s your design or style philosophy?
A lot of people call my style Tribal Pop. It’s bright, bold and happy! When I was younger I was influenced by the styles and objects that my parents brought into the family home. My dad, who is an architect, had quite an extension collection of Memphis pieces in his house, so for me the movement is interwoven with memories of my childhood. I was always surrounded by colours and beautiful pieces of design.

Which colours and patterns are you drawn to?
Much of my inspiration comes from growing up in the Eighties and the Memphis Movement. In 2008 I found a book about Memphis and was so excited turning the pages. This was design with an element of playfulness, and a sense of humour – I loved it. I use a lot of black and white with pastels, and block colours. I have also drawn my pattern inspiration from African tribes like the Ndebele, known for their geometric painted houses. I find them both full of joy.

ABOVE: Camille Walala with her graphic, patterned WALALA X PLAY project – proof stripes, and dots, never go out of fashion!
BELOW: Like a cool bouncy castle, the huge, inflatable 3D Villa Walala installation on Broadgate's Exchange Square is the hero commission for this week's London Design Festival, intended to be interactive and foster a sense of community

You started your studio in East London in 2009. What got you into design?
I came to London in my twenties to learn English and was working in restaurants. I like colour, putting colours together. I can't really draw so I did a printed textiles course at the University of Brighton. I still have a really childish drawing style, I can't even draw a flower!

How did you make the leap from textiles to wall art?
I still work on a small scale in terms of patterns, as you do with textiles, and then apply it to a bigger scale. I do a lot of sketching, and collage, and play around a bit. I don't like working on computers much. I prefer the playfulness of collage, and then finish pieces off on the computer when you need the measurements or precise colours.

ABOVE: Pattern, colour and reflective surfaces make for a merry maze at WALALA X PLAY, an interactive installation on until 24 September 2017 at NOW Gallery in Greenwich Peninsula

Tell us about current installation WALALA X PLAY at NOW Gallery on Greenwich Peninsula
When the gallery asked me to create an interactive installation I was petrified, as I'd only done textiles and wall art before. I love the fun fair and wanted to make people bring out their inner child – to get lost, like in a hall of mirrors – so we came up with a playful design. I simply wanted to give them a good time. I was worried that no one would come, but we had so many turn up we had to create ticketed time slots. Young and old people were telling me afterwards how happy it made them. I was so touched!

ABOVE: Walala x Better Bankside's 'Colourful Crossing' art work animated Southwark Street in South London for London Design Festival 2016; Creating pastel-pretty murals to brighten up North West London's Park Royal Centre for Mental Health with charity The Nightingale Project
BELOW: The iconic 2015 'Walala Dream Come True Building', on the corner of Great Eastern and Singer streets in Shoreditch, London, commissioned by TV post-production company Splice

Who are your design heroes?
Nathalie Du Pasquier [a founder member of Memphis, who now paints]. She doesn’t want to hear about the Memphis movement these days, as now she just wants to do something new. As an artist you have to please yourself first. I also love Sonia Delaunay, who emerged in the Twenties and Thirties, and was one of the first artists to do Art Deco and make it accessible to everyday life. Her colours are beautiful, and she designed costumes, ceramics, and textiles, making art you can enjoy in your home. I recently got the chance to see some of the earliest work by Op Artist Victor Vasarely, another hero, at Fondation Vasarely in Aix-en-Provence.

What’s currently exciting you in design or style?
The bigger the better! I want to do a Vivid Sydney light projection on the Sydney Opera HouseI don’t want to move away from my current style but I’m interested in some rounder shapes. I’d like to push my creativity in terms of pattern and colour – although I'm not going to start doing flowers!

Where do you find inspiration?
I try not to look at things any more. You can accumulate too much information in your head. I prefer to do my own thing. I like to play with shapes. I go travelling a lot, and love taking pictures. I went to Mexico recently, checking out Luis Barragan's buildings and taking pictures of pattern, and the colours were so beautiful.

Where’s next on your travel wish list?
Vancouver for the Interior Design Show festival. I’m doing a talk there on 30 September. And then New York to see the Ettore Sottsass retrospective at The Met Breuer. I’m also going to Brixton in London to work on a mural for an after-school care facility for charity. The place has very bright lights and awful colours on the walls. I’m going to put that right! 

Have your worked on other social design projects?
I recently did a mural in a psychiatric hospital with pastel colours. It was nice to be a part of it. Being in a mental health institute that looked drab would make you feel even worse. It's depressing, like no one gives you any value. It was for a charity getting artists to paint these spaces and the patients really liked it. A little colour and pattern can create a warm feeling and make a big difference. I’d like to do a council estate one day – the uglier the better!

What’s your social media of choice?
I definitely like Instagram. It’s my best agent and I get a lot of my work through it. It offers so much possibility to be seen and discovered. When you share colourful stuff I've found people follow you more.
camillewalala.com

Villa Walala is at Broadgate's Exchange Square, 100 Liverpool Street, London EC2 from 16 to 24 September 2017 (7am to 9pm), behind Liverpool Street Station. Find WALALA X PLAY at NOW Gallery, The Gateway Pavilions, Peninsula Square, Greenwich Peninsula, London SE10 until 24 September 2017; book free ticketed 15-minute timed entry sessions in advance (10am to 7pm weekdays, 11am to 4pm weekends).

Pictures: Charles Emerson, Jenny Lewis

ERWAN BOUROULLEC Bouroullec Brothers

French design duo Ronan and Erwan Bouroullec – aka the Bouroullec brothers – is best known for pared-down, cutting-edge furniture for brands including Artek, HAY, Iittala and Vitra. Their new I-shaped 'Serif' television for Samsung was a showstopper at this year’s London Design Festival and we predict this life-enhancing piece of tech is set to rock our world, recreating TVs as stylish furniture. Here, Erwan shares his ideas and interests.

BY CLAIRE BINGHAM

Tell us about your new 'Serif TV'. What inspired the design?
The motive was to make an object that sits properly in the world we live in today. We wanted to move away from a flat black screen, while designing something in which the case was as important as the screen inside. Unlike most TVs where the frame is meant to disappear, the serif-shaped surround frames the screen like a picture.

What are your favourite features?
The struggle was to make sure that the TV was good-looking from any angle and can be moved around like any other piece of furniture in the home. The television features a fabric panel on the back to hide all the ports and wires, so it can be moved away from the wall. 

ABOVE: Erwan Bouroullec (left) with brother Ronan
BELOW: The duo's first foray into electronics has resulted in the 'Serif TV', the world's first typographic television; Looks like puss knows a good thing when she sees it...

Sum up your style in three words.
Accessible, poetic, elegant. There is a rational approach to the way that Ronan and I work, so I would say our style is more connected with method. The shape follows from the way in which the product is built. 

What’s influencing your work right now?
More and more, we are striving for a radical approach, reworking things that affect everyday life. The 'Serif' is a good example of this. It is something that people are surprised by and want to discuss, yet they like it and want it too. 

ABOVE: Sketches, fabric samples and maquettes for the 'Serif TV'; A spot of serenity amid the organised chaos of the Bouroullecs' studio

Describe your workspace.
Incredibly messy, which even to me is surprising. I imagined that as I got older I would become more organised but, in fact, I quite like the studio to keep a degree of unprofessionalism. It keeps us off a predetermined track and preserves our creativity. 

JMorrison-Portrait_1.jpg

Who are your design heroes?
I don’t have a passionate view on design heroes as such. Of course, in the Fifties, the Americans were fundamental and also the Nordic countries with Jacobsen, Aalto and Wegner. On the dark side, a little later, the Italians were like what Punk was to the music scene. Mario Bellini was a really important figure but most recently I really respect Jasper Morrison (right). His designs from the Eighties have shaped what is happening in design right now. 

Where do you find inspiration?
In making things. I spend most of my time in the studio working on a project. 

Are you always thinking about design?
Always, except when I read each night to reset my mind for a while. I have a couple of science fiction books on the go, Code Source by William Gibson and Grande Jonction by Maurice G. Dantec.

Your biggest must-have in a home is…
A kitchen. It is the most social place of the home. For me, cooking is a time when you connect with the elements – fire, water, flesh, earth and scent. It has the same kind of energy as sculpting, where things are happening and you can’t think twice. 

ABOVE FROM LEFT: The 'Palissade' range of outdoor furniture for Danish brand HAY was a big hit at Maison & Objet in September; The 'Kaari' wall shelf from the Bouroullecs' first collection for Artek, which launched at the Stockholm Furniture Fair in February

Is there anything you wish you had designed? 
Since we designed the TV, I feel our design philosophy is suited to a more technical subject. I would be very happy to design a car. 

If you weren't a designer, what might you have been?
When I was a student I used to look after young kids at summer camp. We were always doing stuff like building kites. It was really amazing.

What’s your social media of choice? 
I don’t post anything myself but I like to go on Instagram, as does Ronan. People often upload shots of our products and it is always pleasing to see their comments on how they are enjoying them at home. If the cat loves it, then so do we.
bouroullec.com  samsung.com

'Serif TV x Samsung' is available in 24", 32" and 40" sizes from 2 November 2015.