CAMILLE WALALA

ZETTELER_Camille Walala_NOW Gallery_WALALA X PLAY_Photography by Charles Emerson_DSC9457.jpg

French-born, London-based pattern queen Camille Walala has created eye-catching street art, murals, homewares, fashion, accessories, and installations, all sporting her trademark vibrant digital prints. The textile design graduate collaborates with top global brands, from Converse to Nintendo, and is now the star of this month's London Design Festival 2017, designing key commission Villa Walala, a pop-up inflatable playscape guaranteed to brighten up your day!

BY SOPHIE DAVIES

What inspired your LDF17 project Villa Walala?
Villa Walala is about creating the unexpected. It's in an open square in Broadgate, a City area surrounded by big offices, where people meet up, have lunch and relax. I wanted to design a giant stress ball, something people could squeeze, that would take them by surprise. It's an inflatable, soft, flexible tutti-frutti space, with round shapes, and a very bright colour palette. There are also deckchairs on the grass in my style of pattern. When people take their usual route into work they're going to go, 'What the hell?' I want to create a reaction, to make people talk and smile.

What’s your design or style philosophy?
A lot of people call my style Tribal Pop. It’s bright, bold and happy! When I was younger I was influenced by the styles and objects that my parents brought into the family home. My dad, who is an architect, had quite an extension collection of Memphis pieces in his house, so for me the movement is interwoven with memories of my childhood. I was always surrounded by colours and beautiful pieces of design.

Which colours and patterns are you drawn to?
Much of my inspiration comes from growing up in the Eighties and the Memphis Movement. In 2008 I found a book about Memphis and was so excited turning the pages. This was design with an element of playfulness, and a sense of humour – I loved it. I use a lot of black and white with pastels, and block colours. I have also drawn my pattern inspiration from African tribes like the Ndebele, known for their geometric painted houses. I find them both full of joy.

ABOVE: Camille Walala with her graphic, patterned WALALA X PLAY project – proof stripes, and dots, never go out of fashion!
BELOW: Like a cool bouncy castle, the huge, inflatable 3D Villa Walala installation on Broadgate's Exchange Square is the hero commission for this week's London Design Festival, intended to be interactive and foster a sense of community

You started your studio in East London in 2009. What got you into design?
I came to London in my twenties to learn English and was working in restaurants. I like colour, putting colours together. I can't really draw so I did a printed textiles course at the University of Brighton. I still have a really childish drawing style, I can't even draw a flower!

How did you make the leap from textiles to wall art?
I still work on a small scale in terms of patterns, as you do with textiles, and then apply it to a bigger scale. I do a lot of sketching, and collage, and play around a bit. I don't like working on computers much. I prefer the playfulness of collage, and then finish pieces off on the computer when you need the measurements or precise colours.

ABOVE: Pattern, colour and reflective surfaces make for a merry maze at WALALA X PLAY, an interactive installation on until 24 September 2017 at NOW Gallery in Greenwich Peninsula

Tell us about current installation WALALA X PLAY at NOW Gallery on Greenwich Peninsula
When the gallery asked me to create an interactive installation I was petrified, as I'd only done textiles and wall art before. I love the fun fair and wanted to make people bring out their inner child – to get lost, like in a hall of mirrors – so we came up with a playful design. I simply wanted to give them a good time. I was worried that no one would come, but we had so many turn up we had to create ticketed time slots. Young and old people were telling me afterwards how happy it made them. I was so touched!

ABOVE: Walala x Better Bankside's 'Colourful Crossing' art work animated Southwark Street in South London for London Design Festival 2016; Creating pastel-pretty murals to brighten up North West London's Park Royal Centre for Mental Health with charity The Nightingale Project
BELOW: The iconic 2015 'Walala Dream Come True Building', on the corner of Great Eastern and Singer streets in Shoreditch, London, commissioned by TV post-production company Splice

Who are your design heroes?
Nathalie Du Pasquier [a founder member of Memphis, who now paints]. She doesn’t want to hear about the Memphis movement these days, as now she just wants to do something new. As an artist you have to please yourself first. I also love Sonia Delaunay, who emerged in the Twenties and Thirties, and was one of the first artists to do Art Deco and make it accessible to everyday life. Her colours are beautiful, and she designed costumes, ceramics, and textiles, making art you can enjoy in your home. I recently got the chance to see some of the earliest work by Op Artist Victor Vasarely, another hero, at Fondation Vasarely in Aix-en-Provence.

What’s currently exciting you in design or style?
The bigger the better! I want to do a Vivid Sydney light projection on the Sydney Opera HouseI don’t want to move away from my current style but I’m interested in some rounder shapes. I’d like to push my creativity in terms of pattern and colour – although I'm not going to start doing flowers!

Where do you find inspiration?
I try not to look at things any more. You can accumulate too much information in your head. I prefer to do my own thing. I like to play with shapes. I go travelling a lot, and love taking pictures. I went to Mexico recently, checking out Luis Barragan's buildings and taking pictures of pattern, and the colours were so beautiful.

Where’s next on your travel wish list?
Vancouver for the Interior Design Show festival. I’m doing a talk there on 30 September. And then New York to see the Ettore Sottsass retrospective at The Met Breuer. I’m also going to Brixton in London to work on a mural for an after-school care facility for charity. The place has very bright lights and awful colours on the walls. I’m going to put that right! 

Have your worked on other social design projects?
I recently did a mural in a psychiatric hospital with pastel colours. It was nice to be a part of it. Being in a mental health institute that looked drab would make you feel even worse. It's depressing, like no one gives you any value. It was for a charity getting artists to paint these spaces and the patients really liked it. A little colour and pattern can create a warm feeling and make a big difference. I’d like to do a council estate one day – the uglier the better!

What’s your social media of choice?
I definitely like Instagram. It’s my best agent and I get a lot of my work through it. It offers so much possibility to be seen and discovered. When you share colourful stuff I've found people follow you more.
camillewalala.com

Villa Walala is at Broadgate's Exchange Square, 100 Liverpool Street, London EC2 from 16 to 24 September 2017 (7am to 9pm), behind Liverpool Street Station. Find WALALA X PLAY at NOW Gallery, The Gateway Pavilions, Peninsula Square, Greenwich Peninsula, London SE10 until 24 September 2017; book free ticketed 15-minute timed entry sessions in advance (10am to 7pm weekdays, 11am to 4pm weekends).

Pictures: Charles Emerson, Jenny Lewis

PATRIZIA MOROSO – Moroso Part 2

Patrizia Moroso is art director of Italian furniture brand Moroso, the influential company started by her father Agostino in 1952. Moroso is known as one of the most daring, dynamic and ultra-contemporary design brands in the world, championing new and established talents. In Part 2 of our Q&A, we discover what makes its feisty figurehead tick…

BY SOPHIE DAVIES

What were your highlights from Moroso’s Milan Furniture Fair launch in April?
I loved launching the ‘Triclinium’ sofa by Front in Milan, and Doshi Levien’s ‘Armada’ seating collection, inspired by 17th-century sailing boats, was fantastic. Also the striking ‘Belt’ sofa – Patricia Urquiola wanted to refresh the idea of a sofa, to create an object that wasn’t compact, solid and precise, but was fresh, soft and sustainable. It’s suspended on an aluminium structure, and you can change the cushions on it like the duvet on your bed. You keep the shape together using belts.

ABOVE: Swedish design trio Front's 'Triclinium' sofa for Moroso, launched at April's Milan Furniture Fair, was inspired by ancient Roman rituals of reclining, feasting and socialising on a single seat

What's your design philosophy?
I hate the word trend – there are no trends for me. I don’t like to follow a trend, I prefer to follow the thinking of someone, so a designer thinking is interesting, a trend is not interesting. Besides, the big trends of the recent past have all finished, like minimalism or post-modernism, or all those movements that have names. That big wave thinking has now disappeared, leaving many little philosophies, not one main one. Some might find this confusing, but for me it’s freedom.

Where do you get inspiration?
I love people with fantastic brains and creativity. I love music and art, and by artist I mean someone that uses creativity – I love inspired people that give to life. Design, and the history of design, is also inspiring. I remember being wowed when I first visited Milan, and the Salone, with my parents when I was young, coming from a little town in the north-east of Italy. Everything was beautiful, surprising, full of incredible people. That was a strong influence on me.

ABOVE: Doshi Levien's 'Armada' chair collection for Moroso's Milan 2016 collection includes cocooning sides that billow out like boat sails

Who are your design heroes?
For me, it’s Italian design from the Seventies. When I was a teenager, I was very inspired in the Seventies, and my life changed, because the thinking was very radical, and also design and architecture were absolutely radical, so I grew up believing design could change people’s lives. One of the big masters for me was Ettore Sottsass. He didn’t make a lot of things, but he really changed the way of thinking, and that is so important. Alongside Sottsass was Alessandro Mendini – these two people changed everything in interiors and many things from the past disappeared – plop – in one moment. They introduced colour and fun to our lives. I think you need a little bit of irony, love and fun in things you use or put in your home.

What's currently exciting you in design or style?
The freedom. In the Seventies designers were really breaking down a big wall of convention, and after that came a lot of moments of rethinking, and post-modernism, but now we don’t have the walls and the thinking is free. So you can find someone thinking in one way, and someone else in a totally different direction. Production is also incredibly diverse around the world, even just within Italy.

ABOVE: The new 'Belt' sofa by the other Patricia (Urquiola) for Moroso is formed from soft cushions folded over to form back and arm rests, secured by eye-catching belts

Where's on your travel wish list?
Anywhere can be inspiring. For me, it’s going to New York to see art galleries, or London to have fun with music, or Paris to enjoy the museums and see the old art of the past. What’s interesting is humanity. For my happiness, I like to see what great people can do – to see a dancer or painter or scientist discovering something is so joyful. The potential of human beings is the best thing.

What's your social media of choice?
It’s crazy but I don’t really use any social media. I’m a terrible person, I hate Facebook! I think a minimum of privacy is so important in life. I don’t like to be eaten up by someone that wants to know everything! We have a lot of friends, so I don’t need another friend that I don’t know. My children use it, but I prefer my privacy – and if I want to contact someone I call them. I find the telephone such a beautiful, warm media. If possible I go by car to visit people or if it’s too far then the phone reaches everyone, everywhere. Social media is very important for developing ideas and helping people connect in a positive way, but that is not my way. I like a little more humanity.

ABOVE: Tord Boontje's 'O' chair for Milan 2016 was inspired by his daughter's dreamcatcher and Senegalese weaving; Marc Thorpe's 'Baobab' table for the launch also sports vibrant African influences, from tree shapes to patterns.

What's next for Moroso?
We’re planning the collection for next April’s Milan fair. We know Patricia will do a fantastic sofa. Ron Arad, Ross Lovegrove and Tord Boontje are also doing something – that is sort of the group of old friends – and also Jonathan and Nipa from Doshi Levien. Then I always include something new and surprising, by a young designer or someone who doesn’t usually do design. I try to have a recipe for our ‘dinner’ in April so I know that we need good main ingredients, but also the spices, some leaves and maybe a flower.
moroso.it  hubfurniture.com.au

See Moroso's latest limited edition collaborations with Australian fashion designers at Hub's furniture showrooms at 63 Exhibition Street, CBD, Melbourne and 66-72 Reservoir Street, Surry Hills, Sydney, until Christmas 2016, alongside highlights from the collection; for more details see Part 1 of our Q&A with Patrizia Moroso

ABOVE: Dutch duo Scholten & Baijings' neon-bright 2015 'Ottoman' for Moroso; fellow countryman Edward van Vliet expanded his colourful collection of 'Sushi' seating with 2016's 'Ariel' small armchair and 'Juju rendez-vous' bench; Swiss-based, Argentine talent Alfredo Häberli's 2016 'Take a Line For a Walk' chaise longue joins his bold 2003 armchair of the same name

SEBASTIAN WRONG Wrong For Hay

Making Hay while the sun shines: Brit design talent Sebastian Wrong

Making Hay while the sun shines: Brit design talent Sebastian Wrong

Co-founder of Established & Sons, Brit designer Sebastian Wrong’s latest venture Wrong For Hay sees him teaming up with Danish interiors brand Hay. Demonstrating his knack for fostering design talent, the collection is an ultra- chic mix of lighting, furniture, textiles, glassware and ceramics at prices we can afford. So Wrong. So right!


BY CLAIRE BINGHAM

How did the collaboration with Hay come about?
I met the founders Mette and Rolf Hay in Copenhagen through a mutual friend Stefan Diez, who was working on a few projects with Hay. Originally, the concept was born out of developing a new lighting collection. Hay don’t do lighting and never have. It became much bigger than that pretty quickly.

What's your role?
I’m the Design Director, so I’m working with my own team on designs, while commissioning a number of international designers on individual products, too. Developing a collection is largely based on intuition, refining any design until it answers our needs.

 

TOP ROW FROM LEFT:

‘Ori’ salt and pepper mills by Anderssen & Voll come in five graphic colours

‘Pion’ lights by Bertjan Pot feature a stitched paper shade with a cool Art Deco aesthetic

This ‘Rope Trick’ lamp by Stefan Diez has an adjustable shade that directs the beam in different directions

Part of the ‘Tela’ range of glassware, this carafe has a delicate organic shape

BOTTOM ROW FROM LEFT:

The ‘Tela’ glassware by Silo Studio is softly textured and
subtly tinted

The seat of the ‘Revolver’ stool by Leon Ransmeier rotates 360 degrees

‘Ice’ cushion by Nathalie du Pasquier. Very modern Memphis and very now

‘Memory’ cushion by Nathalie du Pasquier. We totally heart these vibrant geometrics.

 

What makes this collection different from what you've done before?
It's important for us to benchmark quality products at an affordable cost. I'm designing this collection to be a commercial success, therefore the prices have to be competitive. A lot can be done with a little! 

What's next for you?
Growing the business Wrong For Hay. It’s a full-time commitment. It’s not a one-off collection or a capsule. We’re a standalone independent company to Hay but obviously very closely aligned.

If you weren't a designer, what might you have been? 
I studied art and specialised in sculpture, so I probably would have been an artist – and I thought I was going to be for quite some time!

How would you describe your style?
Eclectic. Quite free-spirited. And slow...

Which creative types have influenced you most? 
My tastes and interests change so often, but if I was pushed I'd say the sculptor Richard Serra and painter Philip Guston. I would invite designers Richard Sapper and Ettore Sottsass along to the dinner table, too.

How do you find inspiration? 
By opening my eyes. I’m not trying to be pretentious by saying that. If I got stuck in a box for a period of time, I would find some inspiration looking at the brown walls. It is more to do with a state of mind – being open to look at things and having the luxury of time to play with ideas. I do have a lot of books that I’ve been collecting for many years, so they provide a large amount of source material that I often refer to for research and ideas. 

Is there one product that you admire and wish you had designed?
I wish I’d got the patent for wheeled suitcases! 

Which social media do you enjoy most?
I don't use any. I don't have the time.
wrongforhay.com