PATRIZIA MOROSO Moroso – Part 1

Italian furniture brand Moroso’s creative director, Patrizia Moroso, is known for curating bold collections that break new ground in interiors. Her collaborations have developed the careers of many of design’s biggest names. Currently touring Australia with Hub furniture to source new talent and launch limited edition upholstery by seven local fashion and accessory designers, Patrizia caught up with the Fizz.

BY SOPHIE DAVIES

What's happening on your current Australian trip with Hub furniture?
I’m here for two weeks for Moroso doing launches and presentations with Hub in Melbourne and Sydney, and also visiting Tasmania's Museum of Old and New Art. Australia is a country I love. The first time I came in 2003 I was with Patricia Urquiola at the beginning of our work relationship, and we became real friends during that trip. We spent an amazing long weekend in the desert centre at Uluru. We also went to Melbourne and Sydney, which were super-fantastic, modern and bright, and everywhere women were managing the museums, galleries and shops. So there is a sort of genius loci [spirit of place] here I think, and now in this modern period it belongs to women. Australia is a very contemporary continent, a little different from the rest of the world, with a lot of potential.
 

ABOVE: Design guru Patrizia Moroso
BELOW: A trio of Alfredo Häberli's iconic 2003 'Take a Line For a Walk' armchairs for Moroso in fabrics by Australian jeans label Nobody Denim, fashion designer Martin Grant and messenger bag brand Crumpler

ABOVE: Four 2005 'Smock' chairs by Patricia Urquiola for Moroso upholstered by Australian fashion talents KuwaiiAkira Isogawa, Lisa Gorman and Steven Khalil

What kind of fresh talent are you hoping to find through the Moroso Design Speed Date project?
The Design Speed Dating was organised by Hub’s team to introduce me to some young Australian designers, with 20 short pitches in Melbourne and 20 in Sydney, to source potential collaborations. It’s an interesting exchange between someone that usually works in furniture design and some young talents that usually work in fashion or other disciplines. If someone is bright when designing a printed fashion fabric that’s not so far from when we are imagining the cover for a chair. It’s like imagining the perfect dress for someone, so when you are changing the skin of the object, you are also changing its personality and attitude. We wanted to mix things up. 

ABOVE: Black-and-white upholstery for Alfredo Häberli's 'Take a Line For a Walk' chair by Melbourne bag and luggage brand Crumpler; Melbourne fashion label Kawaii's fabric on Patricia Urquiola's 'Smock' chair; Detail of 'Smock' chair upholstered by patterntastic Melbourne fashion brand Gorman

How do you identify great collaborators?
Nothing is precise, like everything in life, so I leave things a little up to destiny. I’m interested in people that I like, so in the end you find your friends and companions in life in the same road that you are walking. What makes a synergy between people is that they probably share interests, experiences, ideas or emotions. I’m quite empathetic about who I’d love to work with. It’s like the way you usually know who will be your friends in two minutes. They could already be famous and great designers, or they could be young and having their first design experience with me, it’s a very human response.

What's your role in fostering talent at Moroso?
I just try to find someone interesting and we try to make something together. I give a chance to young people or to people that have interesting ideas. I always hope young designers can one day develop their own super story. After a collaboration what they do is not up to me, of course, but many times they have become pretty famous, like Doshi Levien or Tord Boontje and many others that started their career with Moroso. In many cases they were going to be someone with good ideas and great work anyway, it’s not because of me, I just try to spot them early!

ABOVE FROM LEFT: Regular Moroso collaborators include Spanish superstar Patricia Urquiola and Dutch designer Tord Boontje

What fuels your long creative relationship with Patricia Urquiola?
When I first met Patricia she was a young Spanish girl working in Italy, in a fantastic design firm. She wanted to establish her own studio but it was not easy to find someone who would put faith in a young woman. Back then the world of design was not full of women – now it’s different, fortunately you can find a lot – but at that time it was more difficult, so when we met each other it was like an instant click. For me it was clear she had a great talent, but also it was easy for me to communicate with her because she was a woman, and for her it was the same, throwing her ideas to someone understanding. And so we started collaborating and now she is a huge, important name.

ABOVE: Patricia Urquiola's striking Moroso booth design for the 2016 Milan Furniture Fair eschewed fixed walls for lightness. ‘Patty put together the idea of colour, toile fabric and transparency to divide the space, so it was like a labyrinth of rooms where you could lose yourself a little,' says Patrizia Moroso

How do you like to work with designers?
Many companies have a strict relationship with one designer, like in fashion where you have a brand producing a name. I try to give many designers a chance to do something in our collection. That way you can find a multiplicity of ideas and styles, and that makes me happy. It’s more like real life, where every day you meet very different people, and I love that diversity. I love the inspiration that comes to me through designers, like when Tord Boontje’s romantic idea of nature changed the minimal, functional aesthetic that was everywhere around 2000. He’s a unique man that has a special sensibility like a Romantic late 19th-century artist. For me that was absolutely fascinating, so wow, yes, we had to explore this thing! To give visibility to ideas is fantastic. Sameness, and standardisation, kills everything. I try to do something different from normality or banality. 
moroso.it  hubfurniture.com.au

See Moroso's limited edition chair collaboration with Australian designers at the Hub showrooms at 63 Exhibition Street, CBD, Melbourne and 66-72 Reservoir Street, Surry Hills, Sydney until Christmas 2016. Patrizia will also take part in a free talk in Sydney on 10 October 2016 (book for limited places). For more insights click on Part 2 of our Q&A.

Photos: Limited edition chairs, Jenah Piwanski; Tord Boontje, Angela Moore

GREG NATALE

Award-winning Australian interior designer Greg Natale has made his name with glamorous schemes strong on geometric print, pattern, colour and trad-modern luxe. Based in Sydney, he's branched out to design covetable homewares, from graphic rugs to gorgeous furniture, accessories, wallpapers and tiles. He's also published his first book, 'The Tailored Interior', to share his tips, inspirations and projects. We meet the dandy decorator...

BY SOPHIE DAVIES

What’s your design philosophy?
I'm focused on creating bold, sophisticated interiors that are tightly edited and tailored with a distinct touch of glamour. Every piece has a place and shares a relationship with other pieces in a space.

How would you describe your style?
It comes down to my love of layering. I’m a big fan of interiors that are full and sumptuous, rich in textures and finishes, with a careful layering of pieces – whether the space is minimalist or maximalist.

What drew you to luxurious, glamorous interiors?
I’ve always been inspired by the late English designer David Hicks – the way he worked with bold colours and patterns, creating elegant environments, was mesmerising. Danish designer Verner Panton's layered, repeated patterns also influenced my aesthetic. 

ABOVE: Interior designer Greg Natale in the living room of an Edwardian house he restored in Sydney, backdropped by Fornasetti plates
ABOVE RIGHT: The UK/US edition of Natale's book 'The Tailored Interior', with a foreword by Jonathan Adler and photos by Anson Smart
BELOW: Natale's zingy dining room for Leichhardt House, Sydney, where the linear 'Comback' chairs by Patricia Urquiola for Kartell echo the lights

What are your tips for using print and pattern in the home?
I do love bold geometrics – they can really lift a space, bringing a layer of intricate interest to a large, open interior via a rug, carpet or wallpaper. I also love detailed curves, which can perfectly balance the angles in a house. It’s in bringing balance and contrast where print and pattern can really come into their own, ensuring a design is cohesive and dynamic. I recommend using neutral tones on bigger furniture such as sofas, then introducing accent colours, pattern and print via more easily changeable cushions, throws and rugs.

ABOVE: Natale's 'Diagonal' striped wallpaper for this small, one-bed Fitzroy Apartment in Melbourne, increases the sense of space (source it from Porter's Paints)

What does a tailored interior mean to you?
My work is essentially a bespoke business – it's all about tailoring my design skills to a client’s desires in order to capture their passions and style. I also curate every piece and finish so it holds its own special place in the mix.

Where do you get inspiration?
I'm interested by the worlds of fashion and art, which celebrate the glamorous and the luxe (I love the sexy, sophisticated tailoring of US fashion designer Tom Ford and Halston's style from the Sixties and Seventies). A lot of my inspiration also comes from the everyday things I’ve observed when exploring new cities. Some of my rug design patterns were inspired by the details on gates, buildings, even manholes. 

What inspired your latest collection for Sydney firm Designer Rugs?
‘New Modern’ is very contemporary and represents a natural step for me following my earlier, more classically inclined ‘New Regency’ collection for Designer Rugs. Each rug is named after a city – for example, ‘Rio’ was inspired by the city’s striking mosaic pavements, while ‘Los Angeles’ features deco elements that are such a part of LA designs. Others represent a mood or theme – so ‘Memphis’ gives a nod to the post-modern design movement. 

BELOW FROM LEFT: Graphic pattern rules in Natale's 'Miami', 'Rio' and 'Memphis' rugs from the 'New Modern' collection for Designer Rugs

ABOVE: Rome's Colosseum and the sexy, streamlined, Seventies glamour of New York's Studio 54 inspired Natale's armchair and coffee tables for US interiors brand Worlds Away, part of a 10-piece collection

Which of your collaborations are you most proud of?
Early collaborators Designer Rugs and Porter’s Paints both have a special place because they were the first brands to allow me to diversify. Designing furniture collections for Stylecraft and Worlds Away has given me the chance to create key contemporary pieces that embrace a little vintage glamour, while my Italian-inspired 'Pavimento' cement tiles for Teranova took a different approach to flooring. My new cushion range for One Duck Two suits both contemporary and classic spaces.

What’s exciting you in design or style?
I’m really excited to see a renewed interest in the post-modernist Italian design group Memphis, with its vivid colours, geometrics and graphics. It's one of my favourite design movements.

What about colour trends?
I’m loving the chic, sophisticated neutral appeal of navy blue. At the more dramatic end of the spectrum, I find the current trend for rich colours such as malachite and lapis lazuli breathtaking. And I’ve always been a fan of metallics, particularly brass.

Who are your design heroes? `
Alongside David Hicks, Verner Panton and Memphis, I love the work of modernist architects such as American Paul Rudolph and the late Australian legend Harry Seidler (I'm fortunate to live in an apartment in one of Seidler’s buildings today). I’ve always been a fan of the Californian Case Study Houses of the Fifties and Sixties, commissioned by US Arts & Architecture magazine. In my own industry, I count Jonathan Adler and Kelly Wearstler among my contemporary inspirations.

ABOVE: Greg Natale's cushions for One Duck Two span printed linen and embroidery in greens, blues, greys, and black and white. From left: 'Manhattan', 'Trellis', 'Monte Carlo', 'South Beach' and 'Malachite'

Where’s on your travel wish list?`
Saint-Tropez is number one. The sun, the setting, the glamour – what’s not to love?

What’s your social media of choice?
Pinterest – it’s such a great source of inspiration, in terms of absorbing that of others and sharing your own, and it allows you to create personal mood boards, particularly useful in my profession.

What have you been up to recently?
We had the US and UK launches for my book The Tailored Interior in September, and launched my first cushion collection with Australia's One Duck Two (available online at David Jones and in select stores). We also moved offices, setting up a new, more generous space in Surry Hills, with an appealing edge of glamour! In future, I intend to focus more on product, work towards another book, and ensure that the brand becomes more global in approach and reach.
gregnatale.com

'The Tailored Interior' by Greg Natale (Hardie Grant Books, £24.40, US$55, AU$69.95) launched in the UK and US in September 2015 and in Australia in November 2014. Snap it up online. Photography by Anson Smart.