SHIZUKA SASAKI – teamLab

Shizuka_Sasaki.jpg

Japanese collective teamLab's immersive installations and artworks blend technology and creativity bringing together ‘ultratechnologists’ from diverse digital fields. The Fizz chatted to director Shizuka Sasaki at Sydney’s Powerhouse Museum, host to exhibition ‘Learn & Play! teamLab Future Park’.

BY SOPHIE DAVIES

What’s your design philosophy?
Throughout our artworks and spatial design we try to make other people’s existence a positive thing. With conventional art, like the Mona Lisa, you want to look at it by yourself and not be distracted by others, but in our artworks there’s always interaction. If someone’s touching it, or sharing the space, it changes around that person and makes the artwork beautiful. So those viewing it appreciate other people’s existence. We create a positive relationship between yourself and others.

How does the collective work?
It was started by our founder Toshiyuki Inoko with five people in 2001, but has grown to over 500. Most of us are permanent, but some work on a contract basis. I’m a catalyst for teamLab. A catalyst creates a team of people to make each project happen, drawn from different technologies. Sometimes we need mathematicians, sometimes special sensor engineers, or artists, designers or architects. So we gather specific teams and liaise through meetings.

TOP: teamLab director and catalyst Shizuka Sasaki. ABOVE: Interactive digital installations at Sydney exhibition 'Learn & Play! teamLab Future Park' at Ultimo's Powerhouse Museum, including 'Light Ball Orchestra', 'Hopscotch for Geniuses' and 'Graffiti Nature – Mountains and Valleys'

What inspired your touring show ‘Learn & Play! teamLab Future Park’?
We began as an IT company. When one of the co-founder's sons was little, he noticed kids were just playing by themselves on phones and tablets, not playing together. He was shocked, so took away the child’s phone. But then he thought, ‘I’m in the IT industry, why am I taking technology away from my son? Technology should be able to bring people in, and let them play together or be more creative with each other.’ So that’s how we started developing the idea of bringing kids together to interact and play through technology in this Future Park. Even though we use technology it’s not just for one person, it’s for a lot of people. Everything is interactive, so if you’re playing by yourself – as with our coloured 'Light Ball Orchestra' exhibit – it’s fun, but if there were more people it would be a lot more fun. There would be more sounds, interactions and colour, so it gets better.

In Future Park's 'Sketch Town' zone kids can scan their coloured-in drawings into a digital artwork and then move them around by touch. How does it work?
There are around 12 different things you can draw and put into 'Sketch Town'’s world. You can touch the pictures and move them around, and they will jump and dance. There’s a limitation to the artwork’s screen size, so once around 300 to 350 drawings appear on it, then your spaceship, say, or truck will start fading away, but they will last for a few hours.

ABOVE: Powerhouse Museum exhibition 'Learn & Play! teamLab Future Park' in Sydney, including interactive digital installations 'Sketch Town', 'Sketch People' and 'A Table where Little People Live'

How important is interactivity to your work?
Everything is interactive. We don’t want to create artworks that you just watch. We want people to be involved and actually to affect the artwork itself.

Why did you choose art as your medium?
It could have been any medium because our aim is to change people’s perspective. We wanted to create something that isn’t just a Japanese thing, but a universal concept. That’s why art is good to work with.

Where do you get inspiration?
We get inspiration from everything – art and architecture – but often from nature. We always blur the boundaries between science and art, and realistic things and virtual things. When you look at flowers, distant mountains or waves you think, ‘why are they so beautiful?’ We break down why they’re beautiful and create something from that concept.

ABOVE: Recent 'NGV Triennial' installation 'Moving Creates Vortices and Vortices Create Movement' for Melbourne's National Gallery of Victoria. Visitors' movement is tracked by sensors that communicate via computer with projectors, creating a visual vortex expressed as a continuum of digital particles

Tell us about your recent digital installation for Melbourne’s ‘NGV Triennial’ exhibition?
The 'NGV Triennial' piece was a vortex on the floor, which responds to people’s movement like water. The faster the person moves, the stronger the force is applied in that direction. If a person is not moving, no flow will occur.

Australian gallery Martin Browne Contemporary also shows your digital artworks. Tell us more…
Our artworks keep changing, synchronising with nature, weather or real places. We can’t give away exactly how we connect them to the outside world, but there's something like a GPS always talking to the system, and we create an algorithm. Perhaps the weather outside will affect the weather inside the artwork, or alters the behaviour of its inhabitants. Artworks change with the seasons or time of day. One client bought this ever-changing floral artwork, went on holiday and came back to find the flowers were totally different. They called us to say they liked it better before, but we told them they would have to wait a year to see their favourite July flower again!

ABOVE: Two teamLab digital artworks exhibited by Sydney gallery Martin Browne Contemporary, including six-channel 'Four Seasons, a 1000 Years, Terraced Rice Fields – Tashibunosho' and endless 9-channel work 'Continuous Life and Death at the Now of Eternity'

What’s your social media of choice?
We have Facebook, Twitter and our favourite Instagram. Instagram works well for us because our artwork is very photogenic, so people like taking pictures at our exhibitions and posting them online.

Where’s on your travel wish list?
We do a lot of projects all over the world, so I travel all the time. After this I go to China. We get inspiration from everywhere, with shows like ‘Future Park’ touring from Asia to the US and Europe.

What’s next for teamLab?
On 21 June we have a huge permanent exhibition coming up called 'teamLab Borderless' about transcending borders. It’s at the MORI Building in Odaiba, Tokyo, and involves 520 computers, 470 projectors, 40 artworks and 10,000 square metres of three-dimensional space. We’re exploring the idea of connecting all the artworks together so there will be no borders between them. Everything is linked in some way, so for instance those little guys you’re looking at will go out of the artwork and go into another world or appear over there. We also have a Paris exhibition starting in May called ‘teamLab Au-delà des limites’.

ABOVE: Upcoming temporary Paris show 'teamLab Au-delà des limites'; and permanent Tokyo exhibition 'teamLab Borderless', in which 'artworks leave rooms and move, artworks communicate with other artworks, and artworks fuse with other artworks', breaking down the boundaries between art, the viewer and other people

teamlab.art
‘Learn & Play! teamLab Future Park presented by Toyota’ is at the Powerhouse Museum, 500 Harris Street, Ultimo, Sydney, Australia, until 30 April 2018. It will also open at Yang Art Museum, 3rd Floor, Building 14, Solana, No 6 Chaoyang Park Road, Chaoyang, Beijing, China from 25 June to 7 October 2018.

Catch ‘teamLab Au-delà des limites’ at Grande Halle de La Villette, Parc de la Villette, 211 Avenue Jean Jaurès, Paris, France, from 15 May to 9 September 2018. ‘Epson teamLab Borderless’ will be on show permanently at Mori Building Digital Art Museum at Palette Town, Odaiba, 1-3-8 Aomi, Koto-ku, Tokyo, Japan, from 21 June 2018. See teamLab exhibitions for other current and future installations.

BRODIE NEILL Made in Ratio

Born in Australia, Brodie Neill's designs have proved a global hit. His eponymous London-based label crafts limited editions and public commissions, while his brand Made in Ratio produces eye-catching furniture and lighting. A furniture design graduate from Tasmania, he has created work for Italian firms Kundalini and Riva 1920, as well as one-off projects for Austrian crystal company Swarovski and British fashion guru Alexander McQueen.

BY SOPHIE DAVIES

What inspired you to start Made in Ratio?
I set up Made in Ratio in 2013 to create a more accessible furniture collection to sit alongside the limited edition and commission pieces produced by my studio, but one that still maintained my trademark high quality of form, originality and innovation. 

What’s the brand’s design vision?
To bring thoughtful and progressive ideas to life that are in perfect proportion: of form and function, time-honoured and new materials, traditional hand craftsmanship and boundary-pushing digital process. 

ABOVE: Brodie Neill with his sculptural 2015 'Wishbone' seats, three-way organic benches commissioned by Hobart's Brooke Street Pier
ABOVE RIGHT: The stackable 'Alpha' chair with A-shaped back

ABOVE: The head-turning 'Supernova' table and 'Alpha' chair helped put Neill's London-based brand Made in Ratio on the map, combining traditional craftsmanship with digital technology

Your ‘Supernova’ table and ‘Alpha’ chair have helped make your name. Tell us more.
Both ‘Supernova’ and ‘Alpha’ are the result of organic engineering, inspired by nature and refined through technology. The ‘Supernova’ trestle is formed by pouring 100 per cent recycled molten aluminium into a sand casted mould. We combined an ancient manufacturing process with environmental sustainability to produce a modern product with a long lifespan. A toughened glass top rests on the star-shaped trestles, which can be positioned in various multiples and orientations to create a dining table, desk or coffee table.

Our ‘Alpha’ chair is inspired by whale vertebrae that wash up on the shores of Tasmania’s coast. The name is derived from the A-shaped structure of the back legs and backrest, which give the chair its strength. ‘Alpha’ is formed from six components individually CNC-shaped and assembled into the single seamless form using traditional and contemporary woodworking techniques.

What projects do you have coming up?
2016 kicked off with Made in Ratio presenting our collection at January's Maison&Objet design fair in Paris, including reiterations of some of our most recognised pieces. We are planning events at this year’s Salone del Mobile in Milan and the London Design Festival. In Australia, I was delighted to be shortlisted for the recent Rigg Design Prize exhibition at Melbourne’s National Gallery of Victoria. Made in Ratio also has exciting projects coming up in 2016 through its commercial partner Living Edge design store in Australia. In Hobart, we have designed the ‘Wishbone’ sculptural seating for the Brooke Street Pier, which is now open to the public.

BELOW: Made in Ratio's 2013 'Cowrie Rocker' rocking lounger takes its cue from the concave curves of seashells. The sweeping all-in-one structure is formed from plywood with a veneer of natural ash, ebonised ash, walnut or oak.

photo: brooke holm

photo: brooke holm

Do you still work independently as Brodie Neill on design-art and limited edition commissions? Or does Made in Ratio dominate your time?
The two studios work hand-in-hand and our research and experimentation for projects in one studio informs our work in the other. I established Made in Ratio as a small, self-produced collection to complement my complete creative output. Currently, under the Brodie Neill arm, we are working on private commissions in Asia and the USA, new furniture products for Italian brand Riva 1920, and ‘Portal’, an eight-metre sculpture for Brooke Street Pier on the waterfront of Tasmania's capital Hobart, a landmark meeting point that will be installed mid-2016.

Where do you get inspiration?
The beauty and complexity found in nature continues to be my biggest source of inspiration; over millennia, through evolution, nature has already resolved many of the design challenges we face today. This inspiration manifests itself in the overall form as well as the details in my designs.

ABOVE: Moulded from a single piece of Corian, Made in Ratio's 2014 'Pleat' indoor/outdoor bench effortlessly overlaps at each end to create an elegant silhouette

How do the UK and Australian design scenes differ?
With the help of modern communication, the two countries are now closer than ever before and through recent projects, I’ve been lucky to be part of both. London is nearer to other established design capitals such as Milan, Paris and Stockholm as well as burgeoning design scenes in cities including Berlin, Lodz and Ljubljana, which all influence the vibrancy of the creative scene and diversity of work across Europe. 

In Australia it’s great to see local design getting the chance to shine, thanks to some fantastic recent projects, with more currently underway all over the country. Through Made in Ratio’s partnership with Living Edge we are fortunate to be part of these exciting schemes.

Globally, we’re seeing a shift away from the bigger brands of Europe and North America – these guys still control the market share don’t get me wrong! – but we’re seeing a scope for smaller operations as alternatives and this suits locally designed and produced pieces in Australia and throughout the world. 

What’s currently exciting you in design, architecture or art?
I find it inspiring to see materials being used in original ways and innovation in processes where new life is breathed into forgotten crafts through the aid of digital design. It’s also at the crossroads of previously defined design fields that the real magic happens, where science meets art, nature meets technology and the old meets the new. Preconceived design disciplines are discarded allowing contemporary creatives to roam free across uncharted territory.

ABOVE: The 'Supernova' table in a fresh incarnation, supported by a trio of trestles in spaceage shapes and tempting turquoise

Which design era has influenced you the most?
The pioneering period of the 1950s and 60s has been particularly influential in my designs. It was a very potent time of experimenting with new materials and technologies. The era also saw an emergence of playfulness in designers and their sculptural ideas for the home.

Where’s on your travel wishlist?
I have just returned from the IMM Cologne design show and Paris. Over the next few months, I have some trips planned in Europe to meet the craftspeople we work with and visit factories. I am also keen to build on our success in the Far East and will be travelling to China and Japan towards the middle of the year and then Australia. 

What’s your social media of choice?
Design is inherently a visual industry so Instagram and Twitter lend themselves really well as platforms where we can tell stories through images and also seek inspiration and keep in touch with wider industry trends. Follow us on @madeinratio and @brodieneill.
madeinratio.com   brodieneill.com

AMANDA LEVETE

Acclaimed UK architect Amanda Levete – head of AL_A studio, and formerly of Future Systems – has created this year's MPavilion for Melbourne. A futuristic take on a forest canopy, the temporary pavilion forms a welcoming glade for all-comers, hosting a programme of 300 spring/summer events. Inspired by 2015's theme 'Architecture of Wellbeing', it's the second in a series of four pavilions bringing cutting-edge architecture to the city, a dreamy space for a sun-kissed season. 

BY SOPHIE DAVIES

What inspired your MPavilion?
One of the things about the Melbourne climate is ‘four seasons in one day’, and we responded to that with our MPavilion. For me the very nature of a pavilion is that of a bandstand. I took this literally, forgetting all about walls and designing something that creates a magical quality of life. We wanted to create a sensation of a tree canopy and play with sunlight, wind and rain. We used the canopy to filter out the harshest summer sun and aimed to add the noise of wind as it passes through.

How do you hope people will use and enjoy it?
Rooting the pavilion in its parkland setting, I want to create the sensation of a forest canopy in the heart of the city that gives shelter to a programme of events. Wouldn’t it be lovely if, as dusk is falling, there are kids lounging on beanbags while an actor reads them a bedtime story? Then they'll be taken home, falling asleep, in their buggies. That sort of communal storytelling is very powerful. It’s a slightly dreamy experience.

What can temporary pavilions bring to a city, and to an architect?
The brief for MPavilion 2015 is a great opportunity to design a structure that responds to its climate and landscape. I’m interested in exploiting the temporary nature of the pavilion form to produce a design that speaks in response to the weather. What really drew me to the pavilion commission is the opportunity to do things that you could never do with a building.

What were the material or technical challenges involved?
I wanted to use a material that is translucent, incredibly lightweight and seemingly very fragile. The construction industry is a fairly slow-moving beast, but Australia has some of the finest boat builders in the world. We worked with a yacht fabricator to employ their boundary-pushing technology, to create something that looks fragile but is actually really strong. The 43 translucent resin petals are reinforced with carbon fibre strands that span up to five metres and are only three millimetres thick. Supported on slender, four-metre-high carbon fibre columns, the structure is designed to sway in the wind, with lighting and a soundscape that activates at sunset.

What are your next projects?
There’s a new Southampton centre I’m creating for UK cancer care charity Maggie’s and our expansion of the Victoria & Albert Museum, the world’s largest museum of decorative arts and design, is due to open in 2017. The Exhibition Road Building (above) will have a new entrance, a 1,500-square-metre gallery for temporary exhibitions and a courtyard all made out of porcelain.

What’s your design philosophy?
Architecture shouldn’t be about playing by the rules. It should be about challenging the brief you’re given, about breaking boundaries. Here is an artistic discipline that involves things like functionality, building codes and planning logistics; it combines everything I love. AL_A is more driven by conceptual thinking than formalism, so it’s less easy to identify an architectural style in what we do now. What binds all our projects together is a very rigorous, but intuitive, way of thinking.

Where do you get inspiration?
I love the fact that architecture is an artistic discipline with very real constraints. Size has never mattered to me. You could do something incredible in a piece of furniture. A temporary experience is almost more difficult than a permanent one. I’ve always functioned best when there’s something to push against. Whatever project I’m working on, I immerse myself in each new world. That might mean researching the culture or reading up on relevant literature. You come out of every project changed. You just learn so much.

What’s currently exciting you in design, architecture or style?
Australia is an exciting place for architecture because of the expansive landscape and what that allows for private houses. That genre has really exploded. I love the varying characteristics of different areas – for example in Melbourne, inner-north Fitzroy (first three images, above) as compared to St Kilda (above) with its proximity to the sea.

Which design era, building or interior has influenced you the most?
The Centre Pompidou in Paris (above, by Richard Rogers and Renzo Piano) is one of my favourite buildings because conceptually it’s so groundbreaking. The Pompidou changed forever the way we look at museums by being fabulous and yet taking away the pomp. It also totally regenerated the area. Like the Sydney Opera House, it became a national icon recognised around the world. The value of it is incalculable. 
mpavilion.org

MPavilion is at Queen Victoria Gardens, Melbourne, opposite NGV International, from 5 October 2015 to 7 February 2016. Entry is free with a café kiosk run by Three Thousand Thieves. For more on Amanda Levete's 25XDesign project check back with the Fizz this Wednesday 7 October.

Photo credits: Amanda Levete portrait copyright Peter Guenzel; MPavilion by John Gollings; V&A copyright AL_A; Sydney Opera House at Dawn courtesy of Sydney Opera House Trust; Centre Pompidou, Fitzroy and St Kilda by Sophie Davies.

POLLY DICKENS Habitat

Polly Dickens is a well-known figure on the London design scene. Famous for her brilliant eye, she has travelled the world as a buyer for retailers including Anthropologie, Liberty and The Conran Shop. Now Creative Director at Habitat, she has gone full circle back to her Conran roots charting the unexpected colour combos, textures and patterns that embody Habitat's genre-hopping, global mix.

BY CLAIRE BINGHAM

Tell us about your new collection for Habitat.
We’ve looked at a range of ideas for AW15 from the 1980s Memphis design movement to mid-century America, 1950s Scandinavia and modern-day Africa. Our designers have translated these ideas into a collection that ticks lots of boxes with interesting use of materials, strong shapes and bright colours. My favourite is the new 'Astrid' light designed by Matthew Long, which was inspired by DNA molecules for a simple but elegant, graphic lighting concept. His 'Hawkins' armchair is also a real statement combining an angular shape with chrome frames and mixed fabric textures (see our picks from the Habitat AW15 collection here).

ABOVE RIGHT: 'Hawkins' armchair by Matthew Long in green wool and grey velvet, £995, Habitat
BELOW: 'Astrid' lights by Matthew Long, from £70, Habitat

What aspect of the range do you love the most?
That it’s brave and makes a statement. I always admired Habitat for creating designs that have a distinct personality – designs that aren’t afraid to challenge conventions and push people into looking at home furnishings in a different way. With this collection I really feel that we’ve done that again, creating statement designs that some will love and some will hate but that encourage people to be passionate and engage with design. Nobody else is doing that on the high street but it’s where Habitat will always be.

How would you sum up your style as a designer?
I’m not a designer as such but more of an editor – putting together designs and products for the Habitat collection and building the creative identity of the brand. For me, the provenance of a product is paramount and I’ve worked to champion ‘the hand of the maker’ at Habitat. You’ll notice, especially with our ceramics, textiles and accessories, that we’ve made sure you can see where a person has worked on a product – from brush strokes to imperfect shapes.

What are your influences?
I find that experience is my biggest influence – experiences from travels, exhibitions, trade fairs, theatre – the list goes on. I am continually inspired by people, places and things around me. These are constantly changing and translate into the collection in some shape or form. This year, the incredible Jackson Pollock exhibition at the Venice Guggenheim was the inspiration point for our Christmas 2016 collection, which we are really excited to launch.

BELOW: 'Mural' (1943) by Jackson Pollock is on show at the Peggy Guggenheim Collection, Venice, until 16 November 2015

Who or what is exciting you in design right now?
UK designer Aaron Probyn (left). We worked with him on a retrospective project for Habitat’s 50th birthday back in 2014 and I’m working with him again on a new collection for SS16. The way he adapts across product categories using different mediums is fascinating.

ABOVE: 'Poise', 'Pendry' and 'Marlowe' table lamps for Habitat by Aaron Probyn, 2014
BELOW RIGHT: Jean Prouvé's 'Fauteuil Direction Pivotant' office chair by G–Star RAW for Vitra

What’s next for you?
We’ve just finished putting together our SS16 collection so it’s on to AW16. I’m off on a big buying trip to the Far East taking in Hong Kong, China and Thailand. We’ve worked with suppliers out there for a number of years and on this trip we’ll be looking at accessories from new ceramicists' studios, working on Christmas decoration designs and also new porcelain lighting in China.   

Who are your design heroes?
Jean Prouvé is one. I love his work and am fortunate enough to have collected several of his pieces for Vitra over the years.

Where’s on your travel wish list?
I’m a bit of a travel junkie. My job has meant I’ve been lucky enough to cover most corners of the globe but the one place I want to spend more time is Japan. It is such a diverse country that I have only been able to glimpse it on business trips so would love to have more time to explore. I’m also a passionate cook, so anywhere that has a good food market is on the list too. 

Is there anything you wish you had designed?
Anything from Korean-born, Brooklyn-based Jennie Jieun Lee’s ceramics collection.

ABOVE: The colourful painterly ceramic world of Jennie Jieun Lee

If you weren't a creative director, what might you have been?
At university I was heavily involved with student theatre, designing and making costumes for lots of different productions. I loved it and was thinking of extending my degree into theatre design.

What’s your social media of choice?
I’m quite an ‘unsocial’ media type, however I love photography and my iPhone’s memory is always full of all the pictures I take, so I’d have to be on Instagram.
habitat.co.uk 

Habitat's Autumn/Winter collection is available from September 2015

DEBORAH SPENCER designjunction

Deborah Spencer, designjunction Event Director and reigning queen of the London design scene

Deborah Spencer, designjunction Event Director and reigning queen of the London design scene

Since their 2011 satellite show in Milan, designjunction has grown to be one of the most highly anticipated design shows on the calendar. DesignFizz jumps the queue to ask Deborah Spencer how she did it...

BY DEE IVA

What inspired you to launch designjunction?
We were frustrated by trawling around soulless traditional exhibitions and saw a gap in the market. Central London was missing a commercial show with creative energy. The big international brands had been absent from the UK for years, and we wanted to provide a platform for a curated selection of design labels to showcase in a more expressive environment. 

Your CV's not too shabby – how did you get to this point?
I started working on the London Art Fair and New Designers exhibitions – which I’m still passionate about. I then launched the HOME department with Greenwich Village at Selfridges department store, establishing relationships with global brands such as Tom Dixon, Moooi and Edra. It was a great period in my life, working at the cutting-edge of design. It was through that connection that I went on to work for Tom Dixon. When I launched West London group show The Dock for Tom in 2009, I handpicked the brands and got them excited about taking part. I went on to organise London shows Superdesign and the Tramshed which were the start of something even bigger.

Designjunction's inaugural show in Milan 2011 featured British brands including Benchmark, Channels and Innermost

Designjunction's inaugural show in Milan 2011 featured British brands including Benchmark, Channels and Innermost

How do you make designjunction fresh and fun to visit?
By adding new features, such as flash factories, exciting eateries and fresh global brands, and tapping into trends. Another important aspect is collaborating with teams from the design scene. Our creative director, designer Michael Sodeau, refers to the show as a mini city within the Sorting Office. The ground floor is like Shoreditch or Camden with lots going on. The first floor is more refined like Covent Garden. The second floor has avenues and bigger stands, like Bond Street. Each area has a particular feel and energy. 

ABOVE: London calling:
2012 saw designjunction arrive at the Sorting Office in Bloomsbury

BELOW: It's showtime!
Last September's fun-filled line-up had the great and the good vying to get in 

 

 

What’s in store at EDIT by designjunction in Milan?
We are excited to have secured Palazzo Morando as our venue this April, a spectacular 18th-century costume museum in the fashion district. We have an international line-up of from British design brands Innermost and Modus to Parisian contemporary furniture label Adentro, Hong Kong-based EOQ and New Zealanders Resident. There’ll be lighting installations and commissions from Italian experts Baroncelli, and exquisite bone china tea sets from British ceramics brand Flux. Florence coffee connoisseurs La Marzocco will host a bespoke café in the courtyard and SodaStream and Yves Behar will curate the bar.

Which collections will wow us?
AfghanMade is presenting impressive rugs from designers including Christopher Farr, Matt Camron and Michaelian & Kohlberg. Sir Kenneth Grange has created a brand new sofa collection with Smith Matthias for Modus, which will be shown alongside a new chair by Michael Sodeau. Adentro’s launches star a new armchair by Carlo Contin and the ‘Cosimo' desk by Marco Zanuso Jr. Michael Young is presenting a fresh lighting collection for EOQ, as well as his 'Yi' chair. Resident is also debuting nine products at the show.

Which trends are exciting you in design, style or music?
The emergence of digital technology in design – augmented and virtual reality – which means customers can engage with products anywhere in the world. For instance, Dezeen is bringing its augmented reality watch store to our Milan show. Customers can try on virtual watches by wrapping a paper ‘marker’ around their wrist and looking at a screen. They’ll then see the watches modelled on their wrists in real time. Brands such as Alessi, Vitra and Serralunga have already experimented with the Sayduck app, a virtual showroom platform that brings products to life, allowing you to experience them in 3D with all the size, material and colour options so you can envisage them in your home.

Where's on your travel wish list?
On the work front, we're looking at New York, and emerging markets in Mumbai, Shenzhen and even Turkey. Personally, I'd love to go back to South Africa for its fascinating culture, wineries and wilderness.

If you hadn’t been involved in design, what might you have done?
At university I learnt how to DJ. I lived with a group of guys and we used to organise club nights in Manchester. At the time the club scene was thriving and there weren’t that many girl DJs around!
thedesignjunction.co.uk