Serpentine Pavilion 2015: the ultimate Instagram playground

Love it or hate it, this year's Serpentine Pavilion sure knows how to party...

BY SOPHIE DAVIES

Like Marmite or Madonna, this year's Serpentine Gallery Pavilion is a vote splitter. Designed by Spanish architectural duo SelgasCano to celebrate the 15th anniversary of the London gallery's renowned annual pavilion commissions, its cocoon-like maze of psychedelic colour and playful slug-shaped plastic tentacles were bound to divide critics. Gravitas is ditched for a rainbow riot. Sleek sophistication for a trippy pleasuredome that feels low-tech, temporary and like a prototype work in progress (the pair see it as exploratory research for a future building).

As the launch shindig proved though, José Selgas and Lucia Cano's alien abode is quite the party pavilion. Exploring its tactile, translucent tubes, and peering out through its colour-changing plastic panels, broken up by breathtaking 'windows' to the park and sky, is fascinating and fun. And while some have been underwhelmed by its architectural construction of woven strips and scaffolding, and rough-and-ready finish ('like waking up with a hangover in a tent'), it's nothing if not photogenic. Visitors agree this is the ultimate Instagram pavilion, perfect for clicking, sharing and liking.

ABOVE: A café and events hub forms the core of SelgasCano's colourful Serpentine Pavilion, which combines clear and opaque walls 
ABOVE RIGHT: Its double-layered plastic skin wraps over steel arches
BELOW: Visitors enter via various portals and peek out through openings to interact with nature; at night the pavilion resembles a sexy spaceship

Being inside the pavilion is key to understanding its alternative appeal. 'The spatial qualities only unfold when immersed within it,' says SelgasCano. The pair 'sought a way to allow the public to experience architecture through simple elements: structure, light, transparency, shadows, lightness, form, sensitivity, change, surprise, colour and materials.'  These varying effects are created by wrapping a double-layered shell of flourine-based plastic (EFTE) in different hues over an amorphous, polygonal frame, with four tunnels formed from metal arches. Some sections are opaque, others translucent, with stained-glass-esque hues and reflections changing as you wander through, and the odd secret entrance to keep you guessing. 

SelgasCano is no stranger to colour, having designed the vibrant Merida Factory Youth Movement skatepark in Spain and orange creative workspace Second Home in London. This pavilion marks a bold change from recent paler offerings, including last year's rock-like cave by Smiljan Radic, Sou Fujimoto's ethereal white edifice (2013), Herzog & de Meuron and Ai WeiWei's sunken pool pod (2012) and Peter Zumthor's serene black courtyard garden (2011) – the last bright outing was Jean Nouvel's all-red pavilion in 2010. What's more, 2015's party pad really comes alive at night, glowing with good vibes. So throw architectural restraint to the wind and discover an iridescent Instagramable idyll.

The Serpentine Pavilion is open daily, 10am-6pm, until 18 October 2015 at the Serpentine Gallery, Kensington Gardens, Hyde Park, London W2. Photos by Iwan Baan, NAARO and Jim Stephenson
www.serpentinegalleries.org