Frette x Dimorestudio

London's Mayfair has just had an injection of modern Italian style at the new Frette store in South Audley Street. The Fizz says molto bene!

BY DEE IVA

Emiliano Salci and Britt Moran of Milanese design studio Dimorestudio have brought the glamour and sophistication of a sleek Italian palazzo to the new Frette store in London’s Mayfair.

Opulent materials such as Marquina marble, emerald green glass and brushed brass create a stylish space to showcase Frette’s new Autumn Winter collections of luxury bed, bath and table linens, and nightwear. We’re particularly loving the beautiful duck egg blue walls, the colour-zoned floors and the elegant illuminated stairwell which features black glazed metal set on opal white glass. If you feel the need to take a pew, classic designs including Gerrit Rietveld's 'Utrecht' armchair and Charlotte Perriand's 'LC7' chair for Cassina are dotted around too. 

ABOVE: Glossy dark blue cabinets with brushed brass handles, full height sliding panels and clever lighting are just some of the luxe details in Frette's new London showroom
BELOW: Black marble and polished concrete is used to great effect. We love the change of colour in the floors to mark out different zones 

ABOVE: Incorporating emerald green and opal white glass, black metal, concrete and steel, the illuminated stairwell is a masterful mix of materials 

To mark the opening of the new Mayfair boutique, Brit designer Ashley Hicks has collaborated with Frette on a new range of embroidered geometric bed linen that will be exclusive to the store and available online in the UK. If you’re in the market for something more bespoke, head down to the lower ground floor where you can add your own touches to any item from Frette’s collections. 

Dimorestudio has pulled out all the design stops here, so much so that we just want to bed down and snuggle up for the night. Zzz...
frette.com  dimorestudio.eu